Viewing Trends Overview January 2017 Viewing Trends Overview

Total Viewing January 2017 Irish adults aged 15+ watched TV for an average of 3 hours and 37 minutes each day in January 2017 89% (3hrs 14mins) of this viewing was live with the other 11% (23 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily January 2017 Housekeepers with Children watched 3 hours 31 min of TV every day in January 2017 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year January 2017 V’s January 2016 Live Time-Shift PVR Ownership Jul 2016 59% Jan 2017 60% PVR ownership is now at 60%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and decreased slightly for 15-24yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland Commercial Channels January 2017 TAM Ireland commercial channels reached 91% of housekeepers, 88% of housekeepers with kids, 86% of ABC1 adults and 83% of 25 - 44 yr olds each week in January Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts January 2017 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Top 10 Advertisers January 2017 Based on 30” sec 000s, Individuals 4+   1 Reckitt Benckiser 2 Procter & Gamble Ireland 3 BSkyB Ltd 4 Toyota Ireland 5 Hyundai Ireland 6 Vodafone Ireland 7 Eir 8 Virgin Media 9 Johnson & Johnson 10 Harvey Norman Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National