Is SEO a 4 Letter Word? Brent Carnduff Advisor Web Marketing brent@AdvisorWebMarketing.com 702-757-8984 @brentcarnduff @advisor_search

Brent Carnduff – Advisor Web Marketing

Blogging background . . . AdvisorWebMarketing.com BrentCarnduff.com Carnduff-Team.com SteamFeed.com contributor Search Engine Journal VIP Contributor

SEO is dead, long live SEO . . . In our opinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content.

Email and phone calls . . . "Dear _______.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..."

According to recent research, Organic Search accounts for 73% of all traffic to service industry websites, while Social Media traffic accounts for only 5%.  ~ BrightEdge, 2014

Google’s story . . .

Measuring Organic Traffic: Google Analytics (12 months?) Sign into GA > Acquisition > All Traffic > Channels >>>> Organic Search

Search Engines are Looking for . . . Relevancy = Keywords/Local Technical = User Friendly Authority = Backlinks

1. Relevancy: Keywords Title Tag

1. Relevancy: Keywords Title Tag Header

1. Relevancy: Keywords Title Tag Header Alt. Text

1. Relevancy: Keywords Title Tag Header Alt. Text Content Advisor SEO

SEO for Video On your blog . . . On YouTube . . .

2. Technical SEO: Google Speed Test Desk Top and Mobile Speed: https://developers.google.co m/speed/pagespeed/insights/ Mobile Friendly Test Mobile Friendly: https://www.google.com/webmasters/tools/mobile-friendly/

HTTP: to HTTPS:

AMP: Accelerated Mobile Pages Publishing format that allows mobile pages to load faster SEO ranking factor Custom Site: html > talk to your Programmer WordPress: AMP Plugin > https://wordpress.org/plugins/amp/

3. Authority: Content & Links Freshness Long-form Content Blogs, Web Pages SEO, Social Media Internal Linking Backlinks Linking Challenges

Measuring Authority and Backlinks Moz’s Open Site Explorer https://moz.com/researchtools/ose

Content Creation and SEO Search: 4163 Organic: 2365 (57%)

The Duplicate Content Issue

Internal Linking: Building Silos Create primary page for each subject Link secondary pages to each other Link secondary pages to primary page

Backlink Strategies: Create, unique, high quality content, regularly Check for existing linkable assets (past articles, etc) Get to know other bloggers – Triberr? Link to other bloggers, let them know Create linkable content – lists, awards, badges Guest Post on related, high authority blogs (industry, community) Sponsorships, Scholarships HARO Infographics Check your competitors Stolen content News Jacking – David Meerman Scott

Link Exchanges Google: a link scheme is: Buying or selling links (exchanging money, posts, goods or services for links Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking Large-scale article marketing or guest posting campaigns Using automated programs or services to create links to your site

Linkable Content – Lists, Awards, Badges

Triberr.com Free blog sharing platform Form, or join, like minded tribes Financial Planning Tribe

Help a Reporter Out (HARO)

Infographics

Competition: Open Site Explorer

Skyscraper Technique – Brian Dean Find popular content Make it better Long-form Proactively promote

Questions? Brent Carnduff Email: Brent@AdvisorWebMarketing.com Twitter: @BrentCarnduff @Advisor_Search LinkedIn: https://www.linkedin.com/in/brentcarnduff Phone: 702-757-8984