Affiliate Digital Offering NBC Sports and Olympics 2016 Rio Olympics Affiliate Digital Offering NBC Sports and Olympics Overview Call

2016 RIO SUMMER OLYMPICS The Games of the XXXI Olympiad will take place in Rio de Janeiro, Brazil from August 5-21, 2016 First South American city to host Summer Olympics Only an hour ahead of the Eastern Time Zone, so many high-profile events (Swimming, Track & Field) will be broadcast live in prime time 28 sports, 306 events (2 new sports – Golf, Rugby) Star Power Swimming: Michael Phelps, Katie Ledecky, Missy Franklin, Ryan Lochte Track and Field: Usain Bolt, Justin Gatlin, Allyson Felix, Ashton Eaton Gymnastics: Simone Biles Golf: Jordan Spieth Basketball: U.S. Men’s Basketball Team Soccer: U.S. Women’s Soccer Team

2014 Offering 2016 Offering Stations had their own Olympic Zone site as part of NBCOlympics.com. Stations published and promoted all content to Olympic Zone, rather than their own sites. Local content and branding was accessed from NBCOlympics.com by manually typing in your zip code, provider and affiliate. One local module was included on NBCOlympics.com. Local links on NBCOlympics.com all directed to Olympic Zone. Stations could not post links to their station site from NBCOlympics.com. The medal count, which could not be sponsored, only existed on Olympic Zone pages and was not available to post on station sites. Local inventory included the following: Exclusive ownership of all display and video ad inventory on Olympic Zone sites 300x100 display ad on the NBCOlympics.com home page, sport fronts, athlete pages and TV listings There will be no Olympic Zone sites. Instead, stations will receive NBCOlympics.com content, which can be published and sold on station sites and mobile applications. Implementation of auto-localization Stations will have a new, prominently featured module with station branding on NBCOlympics.com homepage called “Five to Watch.” Stations will also have a second section featuring four additional local articles on NBCOlympics.com that link out to station sites with local sales opportunities. Stations can now host and sell sponsorship of a medal count widget that can be placed on multiple pages of their sites and mobile applications. Local inventory will now include the following: Mid-roll during the network simulstream. This inventory will be proportional to the local market inventory within the linear broadcast Pre-roll on any NBCOlympics.com video (live or video-on-demand) accessed from a station website or social account Pre-roll on all locally-produced video on NBCOlympics.com 300x100 display ad on the NBCOlympics.com home and TV Listings page (mobile will be a 320x50) Note: All Sales and Content guidelines and rules apply.

LOCAL PRESENCE ON NBCOLYMPICS.COM Implementation of auto-localization When a user accesses NBCOlympics.com, location will be automatically detected. Users can view station TV listings with local ads and access local content. Stations will have a new, prominently featured module with station branding on NBCOlympics.com homepage called “Five to Watch.” This includes: A locally relevant article, which features 5 promotable elements for on-air and/or digital Local content within module link-off to station site Promotion of primetime lineup with link to localized TV listings Stations will have a second section on the homepage of NBCOlympics.com that will feature four additional local articles that link out to station sites with local sales opportunities. NBC Olympics will create a station-specific version of a short-form video-on-demand page for Affiliates to house video packages that contain Olympic footage or material

NBCOLYMPICS.COM FEATURE MODULE DESKTOP Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. Five to Watch Feature Article “Five to Watch” is a locally-relevant article that features 5 promotable elements for on-air and/or digital. This links off to an article on your station site. Local Headline Link  Stations may customize the second local link. This will go to any non-video Olympic content item on your station site. See Full TV Listings This link will click-through to a TV schedule page with local listings on NBCOlympics.com. Stations can serve a 300x100 display ad on this page. This link will click-through to a localized TV schedule page on NBCOlympics.com. Stations can serve a 320x50 display ad on this page.   A B A C A B C D B D C MOBILE WEB A D B A B C C D D

NBCOLYMPICS.COM LOCAL NEWS SECTION Local Headlines Section includes links to four locally-relevant Olympic content items on your station site. Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. 300x100 Ad Unit  Locally-served 300x100 display ad unit 320x50 Ad Unit   Locally-served 320x50 display ad unit   DESKTOP A A B B C C MOBILE WEB A A B C B C

NBCOLYMPICS.COM VIDEO WATCH PAGE Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. Main Video Player All locally-produced Olympic video will play in this player. The video title and description will display beneath the player. Local Ad Inventory  Local pre-roll and 728x90 and 300x250 companion banners will display each time a locally-produced video is viewed on this page. More from 4 New York This subsection within the “Highlights and Clips” section includes up to 10 links to locally-produced videos. All videos will link off to another video watch page on NBCOlympics.com . Local ads will play before each video. The headline and thumbnail will display for each video.   A B B C C D D

Local Inventory on NBCOlympics.com Local digital inventory on NBCOlympics.com will include the following: Mid-roll and companion banners during the network simulstreams (Day-time, Primetime and Late-Night NBC broadcasts) – The total time of the local breaks will be proportional to the local inventory stations receive within the linear broadcast Pre-roll on any NBCOlympics.com video (live stream or video-on-demand) accessed from a station website or social account Pre-roll on all locally-produced video on NBCOlympics.com 300x100 display ad on the NBCOlympics.com home and TV Listings page (mobile will be a 320x50)

NBC Olympics SYNDICATED Content NBC Olympics will continue to manage the overall relationship with affiliates leading up to and during the Games in Rio. The NBC Olympics team will provide stations with non-video content to put on the station sites and station mobile applications through feeds. Content/feeds/widgets that will be provided by the NBC Olympics Team include: Text content (i.e. articles produced by NBC Olympics writers), syndicated wire service articles Syndicated wire service photos Athlete biographical information A feed for a medal count widget TV Listings/Live Extra stream schedule feed Stations will be able to create sponsorship opportunities around this content Mobile web presence and advertising guidelines will reflect desktop experience.

OLYMPIC FEATURES FOR STATION WEB AND MOBILE PLATFORMS Station Olympic Logo Your station's USOC-approved Olympic logo can be displayed on your site/mobile headers.  Links to NBCOlympics.com Video Stations can post links to Olympic video (short-form highlights, live streams, etc.) on their digital platforms. Clicking on a link to long-form video (live streams, full event replays) from a station site or app opens the video on NBCOlympics.com or the NBC Sports Live Extra app and a local pre-roll will play. Clicking on a link to short-form video (event highlights, athlete features) from a station site or app will go to NBCOlympics.com or the main NBC Olympics app where a local pre-roll will play.  Olympic Stories and Galleries  NBCOlympics.com articles, galleries and a select number of athlete bios will be offered to be hosted on station digital platforms. All content will be provided via feeds so it flows directly into each station’s publishing platforms. Content can appear within sponsored Olympic sections on station websites and mobile web/apps. Five to Watch Featured Article The Five to Watch article is locally-produced, sponsorable content that highlights five interesting events/athletes each day. The article lives on station’s digital platforms and will be prominently featured on NBCOlympics.com. Sponsorable Sections and Features Stations can create sponsorable Olympic feature sections on their digital platforms. The section may include NBC Olympics articles, galleries and athlete bios.   A A B B C D E C D D E

The ROAD AHEAD… Key dates to look forward to in the coming months: October-November 2015: Sales Overview Calls October-November 2015: Editorial Overview Calls May 2016: NBCOlympics.com launches August 5-21, 2016: Rio Summer Olympics