BUILDING BRIDGES Impact Of Pace Of Change On The Gaming Industry

PLATINUM MEMBERS

PRINCIPLES OF GAMING POLICIES GSA NAGRA 2014 Building Bridges PRINCIPLES OF GAMING POLICIES Ensure that all games are delivered fair and in a transparent manner Protect minors and vulnerable persons from gambling Ensure that gaming activities are free from crime, corruption and money laundering Protect the public interest www.gamingstandards.com

PACE OF CHANGE IN OUR WORLD GSA NAGRA 2014 Building Bridges PACE OF CHANGE IN OUR WORLD If I tell you 10 years from now my computer will work 10 times faster or has a 10 times larger memory. You accept that, its easy to understand. But people tend to struggle with the notion that 10 years from now my computer will be 1024 X faster or have a 1024 X larger memory. Technology Changes Exponentially! Speed of adoption is significantly faster as population gets more tech savvy www.gamingstandards.com

IMPACT ON THE GAMING INDUSTRY GSA GTS MARCH 12, 2013 IMPACT ON THE GAMING INDUSTRY Blurring the lines between Land-based and Internet gaming technology! Gaming is moving to a personal device anywhere anytime EGM’s always online, contain tablets or cell phones and using personal online wallets Gaming is shifting from game centric to system centric to player centric www.gamingstandards.com

MOBILE GAMING MARKET The massive growth of smart phones and tablets is one of the most important technology innovations in the online gaming industry in the last 5 years By the end of 2014 there will be more than 1.75 Billion number of smartphones in use By the end of 2014 there are more than 7.5 Billion mobile subscribers Analysts predict an annual growth as high as 39% Dec 2012: 28 year Londoner won $530,584 at William Hill property playing a game on his phone! Source: Casino City Press

IMPACT ON POLICY DOMAIN - CHALLENGES GSA NAGRA 2014 Building Bridges IMPACT ON POLICY DOMAIN - CHALLENGES Increased pressure to create policies and technical standards Insufficient capacity for effective oversight Technology is changing at an exponential rate Resource restrictions: Time, Money and Expertise How to effectively and efficiently supervise and control www.gamingstandards.com

IMPACT OF TECHNOLOGY CHANGE FOR REGULATORS Regulators are challenged with crafting regulations on how to supervise and control this borderless and faceless new industry Regulators have to adapt from chasing a paper trail to active real-time monitoring Lack of standards forces custom interfaces for every system licensed Rapidly fading technology distinction between land based and online No longer land-based & internet gaming but online gaming Multiple personal electronic wallets – Paypal, ApplePay… Playing a Catch-up game – chasing the internet

STANDARDS HELP CREDIT CARD COMPANIES NOTICE IRREGULARITIES FIRST GSA NAGRA 2014 Building Bridges STANDARDS HELP CREDIT CARD COMPANIES NOTICE IRREGULARITIES FIRST Banking companies know more about the user then your friend or spouse or anyone else. Receive SMS within seconds when there is a questionable transaction Free Text Msg: Citi Cards Fraud Dept. Did you attempt a charge at Airmalta in the amount of $106.14 on 05-14? Yes, reply 1, No, reply 2. You may also call 8003866624 and enter pin 5642938. To Opt-Out reply STOP. Free Msg: Citi: Your account has your travel plans noted from: 2014-10-11 00:0 - 2014-10-14 00:0 . If you did not request this contact us. Send STOP to Opt Out. CC Companies Knows More About You Then Anyone Else! www.gamingstandards.com

REGULATOR BENEFITS OF CENTRAL MONITORING MESSAGING STANDARD Improves the quality, accuracy and reliability of information as it enters, processed and then reported to regulators. Enhances the breath and depth of information that can be included in analyses and reports on a routine basis with minimum to no added costs. Helps you to pull time and costs out of the reporting process. Allows sharing of information amongst regulators on a global level. Enables the developed of tools to detect fraudulent activities in real-time, across multiple states or countries thereby significantly supporting the principles of gaming policies. STANDARDS WILL HELP TO ACCURATLY COMPILE, REVIEW AND AUDIT & PROVIDE CONSUMER PROTECTION

FIVE PRIORITIES OF INNOVATION Create a culture of openness Build platforms for participation Foster dialogue and continual improvement Protect the public interest Organize collective action in the industry

THE ROLE OF GSA Encourage collaboration between industry stakeholders GSA NAGRA 2014 Building Bridges THE ROLE OF GSA Encourage collaboration between industry stakeholders Support the creation of any standard that helps the industry 1600+ volunteers from 180+ companies have been working tirelessly together for more than 16 years to create a series of robust information messaging standards. From the cleanup of SAS and the creation of G2S, S2S, GDS and GAT To the creation of online gaming standards to: Integrate 3rd party game services into iGaming platforms Centrally monitor iGaming operations (start in 2015) Interface external services to iGaming platforms Integration iGaming platforms with land-based gaming operations Canadians operator/regulators participate in GSA and contributed to the creation of the Informed Player Class to support RG issues Also they have worked hard to collaborate with the committees to create the PUI standards Birgitte Sand – collaboration is key www.gamingstandards.com

DID YOU KNOW? Over 192,000 EGMs Support GSA’s G2S Over 145,000 EGMs Support GSA’s GAT Remote Compliance Verification Over 1000 Systems Offer Some Level Of Support For GSA’s G2S GSA Annual Meeting November 17, 2010 www.gamingstandards.com

GSA Annual Meeting November 17, 2010 GLOBAL REACH The Companies That Have 70% Of The Global Market Place Support GSA’s G2S! While North America continues to evolve so does the rest of the world of gaming. Many of you in the room may not know the effects we are having on a global basis. GSA has been involved in Australia for a while and in 2009 we held an awareness and training session to operators, regulators and GSA members GSA spend time in Greece educating the local government about the standards we all created We repeated this process in Austria and will continue to do this in Australia. Canadian Provinces Stipulate GSA standards Greece Stipulates GSA standards For 35,000 VLTs ClubNSW, Australia, Identified G2S To Monitor 73,000 EGMs GSA Standards Are Deployed in 76 Countries www.gamingstandards.com

BUILDING BRIDGES Regulators to encourage the adoption of open communication standards GSA offers support to regulators through collaboration Get involved in GSA and help drive, set and review the standards Let’s Build Bridges to keep the industry safe, productive and efficient Regulators are the biggest beneficiaries of open industry agreed to data standards.

“Open Standards give you peace of mind” NAGRA 2012 JUN 26, 2012 “Open Standards give you peace of mind” www.gamingstandards.com