Does offline media drive online response?

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Presentation transcript:

Does offline media drive online response?

Online v Offline Response Quote Genie Completely new brand Only appeared in 600,000 door drop mailpacks New website No legacy issues Unique 0800 numbers to insurance companies Web analytics set up Indexed in Google and Yahoo

Measuring the Response Quote Genie

The Results Quote Genie

Conclusion Offline media generate significant web traffic that existing brands find hard to measure This pure test calculates that traffic to be as much as 40% of total response