My Marketing Mix For Michelle O’Connor’s Football Coaching Business

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Presentation transcript:

My Marketing Mix For Michelle O’Connor’s Football Coaching Business

Production 1 Product Differentiation Name: ‘Tomorrow’s Legends’ Logo 2moro’s egends Slogan: Making today’s go-getters into tomorrow’s hero’s

Production 2 Product Range - Soccer Product Life Cycle - Gaelic Product Life Cycle - Research & Development - Introduction

Price Importance of Pricing Link between Price and Supply and Demand Pricing Policies - Competitive - Cost Based Changing Price to target Market Segment

Promotion Sales Promotion Advertising Public Relations Sponsorship

Sponsorship School Sports Days Youth Presentation Events Club Football Pitches Other Youth Events

Advertising Flyers/ Posters School Magazines/ Newsletters Youth Club Newsletters Website Local and National Press Specialist Football Magazines

Public Relations Raising Public Awareness Open Days/ events Displays at arranged events

Sales Promotions Discounts Special Offers Competitions Free Samples

Place Importance of Place Appropriate Venues Specialist Schools

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