Gifts in Wills & the Quest for Immortality

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Presentation transcript:

Gifts in Wills & the Quest for Immortality Adam Buckles Global Legacy Specialist Amnesty International Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Why are they important? Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality What is a legacy? Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality What are they? Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality What are they not? Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality It’s the little things Gifts in Wills & the quest for immortality

Something to shout about Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Culture Gifts in Wills & the quest for immortality

Why do people leave them? Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality James 2015 Gifts in Wills & the quest for immortality

How do we get people to leave more? Gifts in Wills & the quest for immortality

UK government’s Behavioural Insight Team along with Remember a charity carried out some research in 2013 35% of the UK Public would consider leaving a charitable gift in their Will But only 7% of Wills in the UK contain a charitable bequest Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality The Challenge What could be done to influence this behaviour for the better? Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality The Test They worked with Co-Operative Legal Services who offer will writing services to the public 3 Subject groups with 1,000 people in each Control: Customer not specifically asked to donate in their Will Plain ask: “Would you like to leave any money to charity in your Will?” Passion ask: “Many of our customers like to leave money to charity in their will. Are there any causes you are passionate about?” Gifts in Wills & the quest for immortality

Proportion leaving a legacy gift Sanders 2013 Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Average legacy gift Control Just ask Passion ask Sanders 2013 Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality The big question… Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Relationships Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Storytelling Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Be the Hero Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality tactical Gifts in Wills & the quest for immortality

Gifts in Wills & the quest for immortality Thank you Adam Buckles Global Legacy Specialist International Secretariat +44 20 3036 5285 adam.buckles@amnesty.org adam.buckles78 Gifts in Wills & the quest for immortality