International Case Study on Innovation in Farm Mechanization Picture from Country / Region / Product International Case Study on Innovation in Farm Mechanization Dr. Jens Oeding

CLAAS Global

CLAAS at a glance The product range 3 Combines Telehandlers Forage harvesters Balers Tractors Service & Parts Forage harvesting machines Software and Systems 3

German Engineered Products made to suit Emerging Markets Tractor 47 – 55 hp Tractor 60 – 95 hp Combine Harvester Baler Walk-Behind Transplanter Ride-on Transplanter

CLAAS in India Founded in 1991 Locations in Chandigarh, Faridabad and Bangalore Local market leader rice combines

VDMA Largest engineering industry network in Europe 3,000 member companies 45,000 visitors per year 1,500 events per year 500 committed experts Pillars of association work: network, services and representation 17.09.2014 Janine Heimann

VDMA 38 sub-associations (agricultural machinery, robotics, textile machines…) 8 cross-sections (law, foreign trade, recruitment…) Worldwide representation offices Frankfurt headquarters + Berlin, Munich, Stuttgart, Hamburg, Düsseldorf Brussels, Belgium Moscow, Russia Beijing and Shanghai, China Bangalore, Kolkata and Noida, India Tokyo, Japan Sao Paolo, Brazil 17.09.2014 Janine Heimann

VDMA Agricultural Machinery 1 of 38 VDMA sub-associations 165 member companies Represents more than 90% of the branch Turnover 7 billion Euros 30.000 employees 17.09.2014 Janine Heimann

Case Study: Mechanisation of Collection of Sugarcane Trash in Thailand Cane trash is valuable material, widely used to generate energy in sugar mills Trash collection is not yet fully mechanized Result is unreliable feeding of power generation plants and inefficient field preparation

Key success factors 1. Ensure raw material supply Solution: Reliable operation, Sufficient capacity due to modern machines and clear operational tasks at hand, trucks can be used to max. permissible weight 2. Create a long term operation with reliable service and maintenance Dedicated Service Point at field will be set up by CLAAS sales partner Clean Transportation, no mess on the street, reduced trash on the field, ready for new legislation for trash burning on field. 3. Create a replicable model Solution: a modular approach, one fleet per 150 t/day 4. Reduce cost Solution: High densitiy loading allows full utilization of maximum permissible loads on truck

Sugarcane Trash Mechanization Thailand: Baling 500 kg / Bale

Sugarcane Trash Mechanization Thailand: Loading & Transport to Power Plant 25 t / Truck

Cost advantage for long range transportation

Result: Short Haul – Field to Power Plant Ayutthaya 30km 50km Current Solution Local contractors Old machinery Factory Gate Price 600THB/t Solution for distance <= 30km: Save transportation cost – Factory Gate Price Total cost approx. 516THB/t at factory gate. (at 100THB/km) Nov 14, 2014 RDM ASI

Result: Long Haul – Field to Power Plant Ayutthaya 135km Current Solution Solution > 30 km distance 50% saving on transportation cost compared to low density transportation Factory Gate Price: Total cost app 895THB/t No solution Factory Gate Price: Total Cost 1.325THB/t

Similar Activities have already started in India – Lack of Financing and Subsidy are proving to be a Bottleneck Karntaka, 2016

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