Music Chennels of VIMN’s in Central & Eastern Europe Presented by: Bartosz Witak VP, GM CEE and Israel Brand & Music Conference Budapest, May 30th, 2012

Video killed the radio star 1981 Video killed the radio star (The Buggles)

12 No. of countries in our CEE region (Albania, Bosnia & Her’na, Bulgaria, Croatia, Czech, Hungary, Macedonia, Montenegro, Romania, Serbia, Slovakia, Slovenia) * For sake of this presentation Kosovo and Moldova are not included

78M Population of 12 countries (22.0M in Romania, 0.6M in Montenegro) * All data based on in-house analyses of VIMN

500k+ cities in our CEE region 7 500k+ cities in our CEE region * All data based on in-house analyses of VIMN

63 100k-500k cities in our CEE region (24 in Romania, 1 in Slovenia, Montenegro and Macedonia) * All data based on in-house analyses of VIMN

(6.9M in Romania, 0.2M in Montenegro) TV HHs in our CEE region (6.9M in Romania, 0.2M in Montenegro) * All data based on in-house analyses of VIMN

17.5M Pay TV HHs in our CEE region (5.9M in Romania, 0.1M in Montenegro) * All data based on in-house analyses of VIMN

Affiliate market of our CEE region * All data based on in-house analyses of VIMN

TV adv market of our CEE region $1.5B+ TV adv market of our CEE region * All data based on in-house analyses of VIMN

26.4% Avg b’band penetr’n in our CEE reg (60% in Slovenia and 2% in Albania) * All data based on in-house analyses of VIMN

118% Avg mobile penetr’n in our CEE reg (130%+ in Bulgaria and 71% in Bosnia & Her’na) * All data based on in-house analyses of VIMN

Channels of VIMN in CEE reg 16 Hungary Czech Romania Adria Rocks Hits Dance Live HD Music Classic Channels of VIMN in CEE reg (11 of 16 in Romania) Junior Hungary HD Hungary

15 20 17 9 25+ Hungary Bulgaria Romania Czech & Slovak Adria * All data based on in-house analyses of VIMN

Music & Youth E’tainment market in CEE Crowded, Local & Free Music & Youth E’tainment market in CEE

Hungarian Teens A bit on results of MTV Trend Research * All data based on in-house analyses of VIMN

Local Millennials * All data based on in-house analyses of VIMN

Spontaneous Awareness of Music Channels VIVA and MTV represent „the music channel pack” for almost everyone. MTV is still perceived as an important music channel by the consumers. * All data based on in-house analyses of VIMN

Background Activities (among 15-24) Surfing on the Internet while watching television or using mobile devices for the same purpose (due to the higher penetration of smartphones in that cluster) is outstanding among the younger generation. * All data based on in-house analyses of VIMN

Watch Alone or Together (among 15-24) The young generation watches alone: mostly video clips, adult shows and cartoons... Watch Alone or Together (among 15-24) while reality shows, series and movies with their peers. * All data based on in-house analyses of VIMN

Reality Shows: What’s Interesting There and to What Extend (15-24)? 1.0-5.0 scale, where: * 1.0: the least important * 5.0: the most important Funny secenes and all kind of emotions seem to be the key to success. For males, sexuality plays a great role, while fashion: for female viewers. Among the all viewers of MTV, love has an outstanding importance. * All data based on in-house analyses of VIMN

Before... ...what ‘young at heart’ perceived as the coolest content ever...

...and Now ...responding to needs of those, who are young in age (!)

So… Nothing can kill the video starz (!)

Thank You