MUG Thursday, March 31, 2016

Agenda New Blog Space-James Google Analytics Machforms URL Redirects training overview-tips and inspirations Machforms signing in, setting up, embedding in Cascade URL Redirects bit.lys, Webcomm

New Blog Space nusablog.squarespace.com/

Google analytics Who is Using it? How are you using it? What do you get from it?

1. Why Use Google Analytics?

Awareness Video View Site Search Social Media Share PDF download Event Information Action Apply Donate Register

The Basics Pageviews Unique Pageviews Visits or Sessions- the number of times users view a page. Unique Pageviews counts all the times the page was viewed in an individual session as a single event Visits or Sessions- the individual periods of time that visitors spend on your site. (ended either after 30 minutes of inactivity or if the user leaves your site for more than 30 minutes )

User Behavior Landing Page The page your user begins their visit to your site on; quite simply, how they ‘land’ on your site. Bounce Rate Bounce rate is given as a percentage, and represents the number of visits when users leave your site after just one page; regardless of how they got to your site or how long they stayed on that page. 

Tools we can use now Overviews Tracking Campaigns Problem Solving Reports to show basic overview of activity on your sites Tracking Campaigns Wherever you/we put a link to your site we can alter the URL to track where it came from to give you an idea of what medium is most effective. Problem Solving Looking at high bounce rates, short sessions, long load time and page flows and looking at your site to see how we can improve it.

Tools we can use soon! Demographics Setting Goals Learn more about who is visiting your site and the best way to reach them and connect! Setting Goals Start thinking about Goals you want to achieve through your website, increased attendance at an event? Signing up for a program? Set goals, optimize how to reach them and track them.

Interested? Questions? jill-brazel@northwestern.edu

Machforms

Logging In Need Access? Need training? Log in now with Net ID and regular password Need Access? http://bit.ly/machformaccess Need training? Jill-brazel@northwestern.edu

Quick Demo User Interface Basics Tags, Themes, Notifications http://forms.dosa.northwestern.edu/ User Interface Basics Tags, Themes, Notifications Embedding into Cascade vs. Standalone Form

URL Redirects, bit.lys, etc.

Things to Know Use sparingly-really know when you need to redirect Be aware of links out there (print materials, other departments, within your own site) You cannot update a bit.ly, you must create a new one each time. Redirect requests can be made through SAM, but keep in mind they are requests that will need to go through WebComm-no guarantees

Thank You!