Welcome to BEAUTIFUL San Diego Vicon’s 9th annual A&E Summit

Summit Agenda - Day 1 The NEW Vicon – explained MegaPixel camera round-up MegaPixel recording & display best practices Edge Analytics Vicon Integrated Access Control ViconNet 7.xx upgrades A&E design tools March 8 - 10, 2015 A & E Summit

Introductions The Vicon team New faces – old friends Where are you from? Vicon’s commitment to the design community Vicon executive management

Bret Slides March 8 - 10, 2015 A & E Summit

Megatrends in the Security Industry 2015 Innovation slowing down Consolidation – driving proprietary behavior Siliconization – driving commoditization Analytics not a disrupter but an improved motion detection – provides help PISM is an integral part of VMS

In Today’s Marketplace There is a lot of talk about being a leader Axis – Intelligent security solutions from the world leader Milestone Systems – A global leader in IP video management software HIKVision – Technology leader in network cameras Arecont Vision – Leader in Megapixel IP cameras Verint – Global leader in Actionable Intelligence solutions Flir – World leader in the design, manufacture and marketing of thermal imaging cameras Mobotix – Leading pioneer in network camera technology Genetec – Leader in physical security and public safety industry

Like the Others, Vicon is a Leader First PTZ camera enclosure First megapixel camera First digital video management platform And Vicon has been in the industry for over 45 years and experienced: Major technology shifts Mergers and acquisitions of security companies Developing definitions of standards Economic downturns The changing role of security in our lives And clearly, overuse of terminology such as open platform and leadership But Vicon has shifted focus and analyzed the leaders and now we believe …

True leaders don’t create followers They create Winners

The New Vicon Is Focused on Empowering You Be Empowered with Vicon! Vicon is dedicated to empowering our Partners by selling capabilities Focus on accelerating: Your growth Your market position Your customer’s expectations Acknowledge our shared purpose as a team Set our Partners up for success by providing a solution-focused offering Capabilities – not products

It’s Not About the Role … it’s about your goal! Vicon is a strategic partner Working with Vicon can increase your profits and create more opportunities Vicon strives to be an easy company to work with We are realistic, we know the analog and IP challenges Together we can optimize the end-user solution

Vicon’s Mission Vicon will deliver open and innovative video products and solutions while providing an unprecedented ease of use and customer experience

We Don’t Set Out to be a Leader We set out to make a difference on a team! Most channel friendly solution vendor Sustainable profitable growth The Standards based Video Integration Platform …. more Eric, you might want to elaborate here.

The Vicon Team-Ecosystem Together we are more powerful Grow with the Vicon T-Ecosystem Capitalize on combined knowledge Look for the synergies in our T-Ecosystem and promote them Recognizing combined potential and opportunity It’s not the amount of Partners we have on the team, but whether they are the RIGHT Partners to achieve the goals

The Old Ecosystem The company and their products are the center. Not working towards one goal. The company Resellers Integrators A&Es Distributors

The Vicon T-Ecosystem Opportunity Working together to achieve more Distributors Access Control Building Management A&Es Value added resellers Working together to achieve more Vicon The yellow arrow represents our contribution to the opportunity. The blue ring is team work

Brand Timeline Stage 3: Stage 1: Stage 2: Wisdom Time Hero Time Legend Time Hero – Companies that gain notice for their innovation, exciting new offer, breakthrough technology. For example, Uber Wisdom – Companies that are in markets where there is little new innovation, need to shift focus and differentiate in other areas; education/thought leadership For example: Southwest airline, acting innovative in a non-innovative industry Legend – Companies that have successfully gone through stage 1 and 2 and have cemented their place in the market, longstanding brand with solid reputation, can weather storms. For example, Apple

Vicon’s Marketing Focus Brand Differentiate Educate Loyalty

Vicon Marketing Funnel High-level branding such as advertising, and events to increase awareness, keep top-of-mind Brand Awareness Providing interactive tools to increase market knowledge and help Partners competently sell Education Demonstrate superiority, innovate Differentiate Loyalty

Vicon Marketing Initiatives Activity focused marketing initiatives Distinction campaign, reintroduce Vicon Brand Marketing enablement campaign: Interactive on-the-go tools to help you generate profit Learning portals, curators of information Educate Program and market driven Partner programs Commercialization of ecosystem, capability selling Automation of sales chain Differentiate Equity sharing Collaborative innovation Loyalty

Empowering our A&E Community A&E Landing page and web section CAD drawings BIM files A&E specs Bandwidth calculator  Autodesk Seek Download CAD drawings RTF files and printable product specs REVIT models combining scaled 3D renderings ARCAT Spec Wizard CAD, BIM and Spec libraries Dedicated A&E Team and Program

Vicon is Alongside You Throughout the Sales Chain Education Tools Expansion Events and discussion Installation support Sales support Personalized sales app Onboarding Thorough introduction

Empowering our community is our focus and as a team we can be profitable Team work makes the dream work Welcome to Vicon’s T-Ecosystem!