Handling the Media BACCH Trainees Day 2016 Lauren Snaith

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Presentation transcript:

Handling the Media BACCH Trainees Day 2016 Lauren Snaith Senior Media and Campaigns Officer

The ‘go to’ for child health RCPCH Media & External Affairs The ‘go to’ for child health Enhancing and protecting the College’s public profile Promoting the College’s work and the work our members feed into Using experience and expertise to: - inform media enquiries - influence decision makers Delivering campaigns around key policy priorities to change attitudes and behaviour

Supporting College staff…

Supporting stakeholders… Professor Neena Modi, RCPCH President, said…

Supporting members…

What makes news? What news have you consumed today? Why did it catch your attention? What makes it newsworthy?

The ingredients of news Human interest Conflict Death or disaster Relevance The unusual The new The unexpected Extremes

Giving media interviews

Why give a media interview? Cons: May backfire Message may be distorted May prolong a negative story Pros: Free promotion Adds credibility Put the record straight End rumours Get the balance right and remember to prepare facts and stats ahead of your interview – preparation is key.

Reactive interviews Find out as much from the journalist: • Where are they from? • What’s the story? • Where did they get the story? • Who else have they spoken to? • Who else will they be speaking to? • What’s their deadline? Questions we ask ourselves: • What will the RCPCH/spokesperson get from this? • Who is the right person to be doing the interview? • Do they need a detailed briefing? • What are our key messages? • What does the journalist want out of it?

Private Vs Public

Proposition statement

The bridging technique

Before any interview, remember to: Prepare & start strong Avoid confusion People focused Relax

RCPCH Members can… Daily Press Cuttings - Receive the latest health news to your inbox Monthly Digest – Receive the latest RCPCH Media & External Affairs news directly to your inbox Press Panel - Act as College spokesperson to the media Parliamentary Panel - Help ensure child health is high on the political agenda Free training opportunities Social media - @RCPCHtweets and Facebook Press.Office@rcpch.ac.uk / Public.Affairs@rcpch.ac.uk Photo of spokesperson on TV?