PIWIK JUNIOR TIDAL ASSOCIATE PROF., WEB SERVICES & MULTIMEDIA LIBRARIAN NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY

OVERVIEW WHAT IS PIWIK? IMPLEMENTING PIWIK HOW DO YOU USE PIWIK? VISITOR DATA WHY USE PIWIK?

WHAT IS PIWIK?

PIWIK IS AN OPEN-SOURCE ANALYTICS PLATFORM.

PIWIK IS COMPARABLE TO GOOGLE ANALYTICS.

IMPLEMENTING PIWIK

PIWIK CAN BE INSTALLED ON YOUR OWN SERVER

IF SELF-HOSTING IS NOT AN OPTION, PIWIK HAS A CLOUD SERVICE THAT CAN BE USED TO TRACK YOUR SITE.

PIWIK REQUIRES ACCESS TO YOUR WEB SERVER, EITHER THROUGH THE SHELL OR FTP

PIWIK INSTALLS ON W/LAMP WEB SERVER CONFIGURATIONS

THE RECENTLY RELEASED VERSION REQUIRES PHP 5.5, AND MYSQL 5.5

INSTALLATION IS UNZIPPING THE PIWIK ZIP ARCHIVE ONTO A SUBDIRECTORY ON YOUR SERVER.

A DEDICATED MYSQL DATABASE IS ALSO REQUIRED FOR PIWIK.

JAVASCRIPT CODE IS ADDED TO PAGES YOU WANT TO TRACK.

WORDPRESS AND DRUPAL HAVE DEDICATED PIWIK PLUG-INS AND MODULES THAT CAN BE INSTALLED.

THESE PLUG-INS AUTOMATICALLY ADD TRACKING SCRIPTS TO EACH PAGE ON YOUR SITE.

HOW TO USE PIWIK

HOW TO USE PIWIK PIWIK CATEGORZIES DATA BY: VISITORS ACTIONS REFERRERS GOALS

PIWIK DASHBOARD

VISITOR DATA

VISITOR DATA VISITOR DATA METRICS: VISITOR LOG LOCATIONS DEVICE TYPES SOFTWARE ENGAGEMENT TIMES

PROVIDES DATA ON NUMBER OF VISITS AND VISIT DURATION. VISTOR DATA OVERVIEW PROVIDES DATA ON NUMBER OF VISITS AND VISIT DURATION.

VISTOR DATA OVERVIEW THE OVERVIEW PROVIDES A SUMMARY OF ATTRIBUTES WITHIN THE VISITOR CATEGORY.

VISITOR DATA OVERVIEW

VISITOR LOG PROVIDES INDIVIDUAL VISITOR DATA SUCH AS IP, OS, DEVICE, REFERRAL SITE, AND ACTIONS TAKEN.

LOCATIONS TRACKS CITY, COUNTRY, CONTINENT, AND BROWSER LANGUAGE BASED ON IP.

LOCATIONS

ENGAGEMENT THIS WIDGET TRACKS THE TIME SPEND ON THE SITE, PAGES PER VISIT, AND REPEATED VISITS.

ENGAGEMENT

DEVICE TYPES PIWIK TRACKS DEVICE TYPE (DESKTOP VS MOBILE VS IOT), MODEL, BRAND, AND SCREEN RESOLUTION.

DEVICE TYPES

SOFTWARE PIWIK ALSO TRACKS THE OS, BROWSER, CONFIGURATIONS, BROWSER ENGINES, AND BROWSER PLUGINS USERS UTILIZE.

VISITOR DATA

ENGAGEMENT THIS PROVIDES ANALYTICS DATA ON VISIT DURATION, VISITS PER NUMBER OF PAGES, VISITS BY VISIT NUMBER AND DAYS OF LAST VISIT.

VISITOR DATA

TIMES PIWIK ALSO TRACKS THE LOCAL TIME AND SERVER TIME OF VISITS. THIS DISPLAYS THE MOST POPULAR AND LEAST POPULAR TIMES THAT USERS VISIT.

Times

Actions Data PAGES ENTRY PAGES EXIT PAGES PAGE TITLES SITE SEARCH OUTLINKS DOWNLOADS EVENTS CONTENT

PAGES THIS PROVIDES DATA ON INDIVIDUAL PAGE VISITS WITHIN THE SITE.

Pages

ENTRY PAGES ENTRANCES ARE VISITS THAT START ON THIS PAGE

BOUNCE RATE PERCENTAGE OF VISITS THAT STARTED ON THIS PAGE BUT THE VISITOR LEFT THE WEBSITE RIGHT AWAY.

EXIT PAGES THE LAST PAGE A USER VISITED BEFORE LEAVING THE WEBSITE.

PAGE TITLES THIS LISTS PAGES BY TITLE AND THE INDIVIDUAL PAGE VIEWS, UNIQUE VIEWS, BOUNCE RATES, AVERAGE TIME ON PAGE, EXIT RATE, AND GENERATION TIME.

SITE SEARCH TERMS USED IN ON THE WEBSITE’S INTERNAL SEARCH ENGINE.

OUTLINKS LIST OF EXTERNAL URLS VISITORS CLICKED.

DOWNLOADS FILES THAT VISITORS HAD DOWNLOADED DURING THEIR VISIT.

EVENTS CUSTOM ANALYTIC THAT CAN BE USED TO TRACK SPECIFIC INTERACTIONS (DOWNLOADS, MEDIA PLAYS, ETC.).

CONTENT SIMILAR TO EVENT TRACKING, CONTENT TRACKING CAN BE USED TO SEE HOW A SPECIFIC ELEMENT PERFORMS (BANNER ADS, GRAPHICS, ETC.).

HOW ARE VISITORS GETTING TO YOUR SITE?

REFERRERS DATA SEARCH ENGINES WEBSITES & SOCIAL CAMPAIGNS

REFERRER METRICS SHOW WEBSITES THAT LINK TO YOUR SITE.

SEARCH ENGINES THIS DISPLAYS THE KEYWORDS, SEARCH ENGINES, AND NUMBER OF VISITS TO THE SITE.

SEARCH ENGINES

WEBSITES & SOCIAL DISPLAYS THE TOP URLS THAT LINK TO YOUR SITE.

WEBSITES & SOCIAL THIS CATEGORY ALSO SHOWS THE SOCIAL NETWORKS TO CONNECT TO THE SITE.

WEBSITES & SOCIAL

CAMPAIGNS CAN BE CUSTOMIZED TO TRACK PARTICULAR TYPES OF TRAFFIC.

THIS INCLUDES THE USE OF GOOGLE ADWORDS, FACEBOOK ADS, OR TWEETS. CAMPAIGNS THIS INCLUDES THE USE OF GOOGLE ADWORDS, FACEBOOK ADS, OR TWEETS.

GOALS

GOALS (CONVERSIONS) ARE USED TO TRACK DEFINED ACTIONS.

SOME GOALS COULD BE NEWSLETTER SIGN-UPS OR CONTACT FORM INTERACTIONS.

LIBRARIES CAN USE PIWIK GOALS TO MEASURE SPECIFIC ACTIONS.

WHY USE PIWIK?

PIWIK HELPS YOU LEARN ABOUT YOUR ONLINE USERS.

UNDERSTANDING USER BEHAVIOR CAN HELP DRIVE A USER-CENTERED WEBSITE.

THIS INFORMATION CAN BE USED TO WEED PAGES OR IMPROVE EXISTING ONES.

PIWIK IS OPEN SOURCE AND FREE.

PIWIK IS INSTALLED ON YOUR SERVER.

YOU CONTROL HOW DATA IS USED.

PIWIK PROTECTS USERS’ DATA AND IS NOT SHARED WITH ADVERTISING COMPANIES.

THERE IS A STRONG COMMUNITY OF PLUG-IN DEVELOPERS.

SINCE IT IS OPEN SOURCE, PIWIK PLUG-INS CAN BE DEVELOPED BY LIBRARIANS.

PIWIK ALSO HAS AN API WHICH CAN BE USED TO EMBED INFORMATION INTO OTHER SITES, SUCH AS A STAFF INTRANET OR AN ASSESSMENT SITE.

CONCLUSION WHAT IS PIWIK? IMPLEMENTING PIWIK HOW DO YOU USE PIWIK? VISITOR DATA WHY USE PIWIK?

QUESTIONS?

THANKS!