Majestic: Restyling and Relaunch February 2009

Majestic  Restyling and Relaunch Introduction Our offer New image Eco Credentials Market Sales communication

Need for relaunch Because we want to: Give new impulse to a profitable brand by extending its life cycle Expand our business Consolidate our position as a specialty manufacturer

Strategy How to achieve this ? Adjust our offer with regard to recent market developments Upgrade quality Add new power by restyling the image Add innovation Eco-credentials

Adjust our offer New range: Classic Chameleon Light 1/side Luxus Embossed is discontinued

Majestic Classic Update colours  from 14 to 18

Majestic Classic Spotlight Rich classic colours with good stock rotation Marble White = supreme white Sand = neutral colour enhances black printing ink Petal = cheerful rose petal Azur = mediterranean effect blue Milk = creamy pastel shade

Majestic Chameleon discontinue: Copper Shift 2/side coated Spotlight 1/side coated  competitive pricing  attractive duplex combinations

Majestic Chameleon Light Introduce iridescent shades Chameleon light Spotlight very smooth surface visual perception of cold and warm light substance = 120 g! Chameleon light lilac and light green on making basis

Majestic Luxus Upgrade quality! Smooth ultrabrilliant surface Spotlight Smooth ultrabrilliant surface Metal sheets association Much more shiny 2 colours

Envelopes  Remember: 7 Kgs of envelopes = 1,000 pieces approx. Envelopes travel, they are a wonderful messenger for promotion! Check new items !

New Image, New Power Direction: Strengthen attributes of the brand and what the brand stands for: Premium paper Quality Elegance and Beauty Give contemporary look that is more relevant for business today Give an inspiring look that is appealing to graphic designers

New Image, New Power New swatch

New Image, New Power Creative, contemporary and fashionable image reminding a printing process Strong effect on visual memory Refer to the excellent printing and converting properties Inspire designers & printers by emotional images

New Image, New Power In line with our new brand identity (Compare)

New Image, New Power Restyling: New wrapper New labels

The total beauty of paper Eco Credentials FSC since December 2007! Concept: The total beauty of paper

Creative Offset & Coloured papers Market Development Factor of success: Innovation Visual and tactile sensations Look&Feel papers Fine margins T&C Creative Offset & Coloured papers Offset paper Total office

Sales communication You are selling a watch, not a brick of milk This paper is taking part in the dialogue between paper and print This paper is inspiring and transmitting atmosphere In printing: The not absorbent surface is showing its shimmering gloss through the printing ink  pearlescent surface is enhancing the effect of printing In converting: Excellent suitability for embossing, creasing, folding, cutting, pasting, hot foil stamping  sometimes Majestic gives its best as high quality packaging material

Sales communication

Sales communication

Sales communication

Thank you