Analysis, Persuasion CV’s and Posters What is analysis? Combine analysis with other modes of discourse What is persuasion? Strategies when persuading Combine persuasion with other modes of discourse Errors made in persuasion CVs - academic and non academic Posters: The purpose simplify

What is Analysis How different parts combine What they imply How they stand up to similar ideas Most important - Being critical When you read - to others analysis When you write – to your own analysis

Ask How and Why How is an idea/statement/claim supported? How an idea/statement/claim support other central ideas/statements/claims? Discover the causes!

Breaking into parts By breaking a topic into parts you examine all possible components Do this! Are you sure you have no missing parts in your analysis?

Other modes of discourse that combine with analysis Cause/effect Classification Comparison/Contrast Definition Description Examplification Narration Persuasion Process Description

Persuasion/argument Argue a point, presenting claims in a well organized form What is your audience expectations, prejudice, beliefs and backgrounds? Most scientific presentations/writing is a persuasion. Your persuading the audience to accept your results and your conclusions.

Your audience The audience determine how to present your claims, The form, how to present claims The order, the organization of claims The strategy – what appeals

Strategies to persuade Emotional appeals Ethical appeals Logical appeals Supposed to be the major strategy in scientific writing

Errors made in persuasion What are your assumptions? Everything rely on a first assumption Can the reader infer to your assumptions? Logic errors are common. You are not clear enough about the logic Always explain and support well enough (this is the key to successful scientific writing)

Writing CV’s Academic CV – up to 12 or more pages Most focus on publications, next slides Non academic CV – 2 pages General info: name, address, phone etc Skills – personal profile: short instructive Personal plan – where are you heading Experiences and qualifications – jobs and educations References (always contact them prior writing CV)

Academic CV More details next slide Research Teaching Language - find your way to point it out Writing skills – find your way to point it out Specific skills

Name and Address Education Dissertation/Graduation Fellowships and Awards Areas of Research Prepared to Teach Areas of Specialization Areas of Competence/ Expertise Teaching Experience Research Experience Publications and Presentations Works in Progress Related Professional Experience Languages Other References Dissertation/Master thesis Abstract

Analysis, Persuasion Posters What is analysis? Combine analysis with other modes of discourse What is persuasion? Strategies when persuading Combine persuasion with other modes of discourse Errors made in persuasion Posters: The purpose simplify

Poster The purpose Simplify Main message Viewers own pace Discussions, presenter-viewer Simplify Attract viewers Visualize Not full sentences Colours

Designing Different strategies Colours – decide what set of, 2-3 Columnwise Clockwise Own style Colours – decide what set of, 2-3 Red/green NO! Red yellow and black combinations are alerting Pastel or clear? If you combine, be careful. yet it may improve a lot.

Designing Maximum 2 fonts DON’T USE CAPITALS A phrase should be readable by one glance, no eyes movement Have large enough figures and fonts!!!! Simplify!!!

Designing Forms – decide what types of Rectangular Triangular Oval Round Etc If you combine, be careful. yet it may improve a lot.

Common errors Trying to convey too much information at one time Too much text, too many words Too long title Too few illustrations Too small typefaces Too much details in graphs and diagrams Too strong colors in the design Too strong borders surrounding text boxes Too small margins in text boxes Too little white space between text blocks and illustrations Non-logical presentation of results and parts in the research process As you can see, the majority of the errors in poster design are caused by trying to squeeze too much information into one single poster.

Instructions Power point Start by determine page size! See It’s learning for instructions.