Pringles Share Your Way Sweepstakes Objective: Create excitement and gain organic content from brand loyalists Mechanics: Consumers visited the Pringles Fan page, registered and included either a photo, video or text demonstrating how they enjoy their tasty Pringles, including a descriptive title (in 25 characters or less). Prizes were unlocked based on the total entries received. Winners selected in a random drawing at the conclusion of the Sweepstakes Prizes: Prizes included a T-shirt, a Polaroid PoGo Digital Instant Camera, a Pringles Neon Sign, a Vespa 150cc scooter and a 2011 Mini Cooper. DJA Handled: Promotion administration, technical development and hosting and prize fulfillment.