Agenda Intro to MediaMind Blocks Smart Versioning Global Reporting Verification and Visibility Metrics Re-Targeting Path to Conversion (CC4S)

…local expertise Global reach… London New York Tel Aviv Sydney Hong Kong Singapore Taipei Bangkok Tokyo Guangzhou Hyderabad Lahore Athens Rome Bucharest Amsterdam Hamburg Paris Portugal Miami Los Angeles Dallas Chicago Madrid Copenhagen San Francisco Buenos Aires New York K. Lumpur Beijing Moscow Cape Town Mexico City São Paulo Tel Aviv Sydney …local expertise

Global coverage 24 - 7 – 365 coverage 10+ Years experience Rich media market leader Global Independent organisation Flexible campaign management & data manipulation 35 offices in 28 countries IAB & MRC Certified Hong Kong Singapore K. Lumpur Taipei Bangkok Tokyo Guangzhou Beijing Haidarabad Lahore Athens Rome Bucharest Madrid Amsterdam Hamburg Paris Portugal Houston Boston Los Angeles San Francisco Dallas São Paulo Cape Town Mexico City Chicago Sydney Tel Aviv London New York

Direct Response Campaign Technology Applied Social Media Content Direct Response Campaign Search Campaign Brand Campaign Other Marketing Website Goal : Get audience to understand what role technology plays in an ad campaign. In most campaigns to one synergistic element is the brand message. This represents the sticky factor that makes consumers go “I’ve seen that” and then understand it better. We are asking to you to think about adding another layer of synergy between your marketing efforts to help lift all boats. By linking data and capabilities in your separate efforts, you can better support your customers marketing experience. Integrate all the moving parts of your campaign Brand Message

Global Campaign Management Leverage data and standardise formats across campaigns The Global Campaign Manager enables you to bind together different campaigns into a master campaign for which you can see reports. You can divide campaigns into different categories which are reflected in the campaigns’ aggregated data in the reports. A campaign can work with multiple creative shops. You can select any desired creative shop at the placement level .

Efficiencies Across Borders Creative Assets Naming Conventions Template Management MRC and IAB Certified Translation Agency Training Dedicated Global Service

Blocks | Easy Access

Full Screen HD/HQ Video Block Description: Enables optimized high quality or HD video full screen experience. Features & Benefits: Advanced optimization Creative flexibility Engaging user experience Great for action packed footage Features & Benefits: High Impact: better user experience boosts impact; Advanced optimization: bandwidth, Flash version and screen resolution detection result in optimized video loading; Interactive: any creative can be applied into it; Great for: any ad with video, movies and computer-game footage. View Demo © 2010 Eyeblaster. All rights reserved Confidential

Twitter Connect Block Description: Features & Benefits: View Demo The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad. Features & Benefits: Extended exposure to brand Increased social relevancy Features & Benefits: Extends brand awareness and customer loyalty beyond the campaign’s life; Engages users with the brand’s marketing content by receiving additional updated from the brand; Increased social relevancy - by pulling users’ tweets into the ad space, social content can be leveraged to keep the buzz flow into the banner space. Great for travel and airline brands and for entertainment events. View Demo © 2010 Eyeblaster. All rights reserved Confidential

Innovation on YouTube

Smart Versioning Headline library: Awareness In Theaters Now In Theaters July In 3d Etc. Variable #1 - Copy Variable #2 - Image Image library: Rex Buzz Lightyear Po Peep Mr. Potato Head Etc. Variable #3 - CTA Call to action library: Rollover to Play Click for More Download Trailer Click for wall paper Etc.

Case Study - reduced production costs w/o Smart Versioning w/ Smart Versioning £3,500 production costs for master ad £3,500 production costs for master ad + + £1500 production costs per version £0 production costs per version x x 30 number of versions 30 number of versions = £48,500 = £3,500 Back

Managing the Versions Manage templates for dynamic insertion Ad Milano, Italy Trailer Trailer 1 Trailer 2 Character Change Buzz lighyear Woody Click to Expand Rollover Now Paris, France Character Call to Action London, UK Call to action Call to Action Manage templates for dynamic insertion Assist in set-up strategy Monitor campaign for potential errors (before they happen)

Smart Versioning Pro (beta) Auto Optimisation Variable #1 - Copy Geography London Demographics Male, 18-22 Behavioral Targeting Data Sports fan Site Visitation Shopping Cart Abandoner Search activity (V2) Searched for Disney

Global Reporting Global Reporting & Dashboards Only global publisher independent campaign management solution. Increased data control and ownership. Global Reporting & Dashboards Consolidation of data across global campaigns Easy comparison of the relative performance of regions and countries Global benchmarks - gain more visibility of brand trends in the campaign data across the globe

Global Campaign Reporting Russia Turkey Austria Norway Malta Unique Metrics Summary by Region - Europe United Kingdom France Italy Spain Germany Enables comparison of regions and countries Single view of customer data IAB/MRC approved unique measurement Reach and frequency metrics in global reports The following three reports show aggregated data by any level that exists in the segmentation they chose for their campaigns. Delivery Summary Unique Metrics Summary Statistical method for counting Unique Users adhering to IAB/MRC standards Avoids counting multiple cookies as uniques to overcome cookie deletion difficulties Available in all unique reporting as an addition to the unique summary report Enables a more accurate unique count across all Global activity Engagement Summary Segmented campaigns can be displayed in reports either with or without segmentation; Master campaigns can only be displayed in reports with segmentation. Segmented reports show information only down to the placement level. Master Campaign reports are always in EST time. You can request additional segmented reports as an additional service.

Custom Dashboard Custom to your KPI’s Easy to view & compare data Numerous ways of viewing the data. Numerous data points to be viewed Custom to your KPI’s Easy to view & compare data

Delivery Verification Ad Snap – visual verification ads are delivered to correct inventory. Above the fold - reporting to identify who has actually seen your ad. Publisher Monitoring tool - keep an eye on publishing

Insights into campaign visibility One-click screenshots of live ads delivered in PowerPoint!

Visibility Metrics (beta) Above the fold Visible impressions: Above the fold impressions plus scroll-downs Benefit: Understand true campaign delivery Optimise future buys Empower rate negotiations Below the fold

Publisher monitoring tools Disney campaign A Geo Location Monitoring Visibility Index Italy 80 % served within region 20% served outside region Germany Publisher A Publisher B Publisher C 70% Above 30% Below France Visibility index – Percentage of the campaign served above the fold Geo location - Percentage of the campaign served within desired region Tools that keep an eye on publishing and raise red flags.

Addressing Online Potential Smart Versioning and Sequencing Smart Versioning/ MediaMind Rich Media Sequencing messages that move Boxes Bespoke Creative with ease Different Image Different Country Goal: Introduce the different areas that you plan on talking through in today’s discussion. We have identified several areas to where a strategic approach to utilizing technology can really enhance the results you see with marketing. As you can see we are also giving you a sneak peak to the different parts of Eyeblaster that are going to enhance your current efforts

Unprecedented efficiency & control Systems Architecture built on RM & Video Technology Global asset sharing/management VAST2 Compliant Reduce production costs dynamic creative optimisation Localise & optimise creative globally in real time using Smart Versioning Make rapid changes to live ads without the need to sign-off creative Global Harmonisation of counting methodologies Utilise most accurate ‘Unique Metric’ based on New IAB / MRC guidelines Measure Reach and Frequency & other KPI’s more accurately Dwell Rate is a valuable metric to measure the effectiveness of Rich Media display advertising.  Smart Version saves time and money w/ dynamic ads Centralised campaign management from universal platform and experienced campaign managers Optimise based on Weighting, Sequence, Campaign Lifecyle, Performance, & Media Combined expertise of UM and the world’s leading independent ad server Full, local support in every major market worldwide. 25

harness actionable data the power of Optimization Targeting The Power of Tagging Optimization Targeting Segmentation harness the power of actionable data Tags have 3 key benefits all reBetter data Better targeting Better segmentation of the digital market sulting in higher efficiency and scaling opportunities with a campaigns

back” “I’ll be Consumer Retargeting Target users based on previous on-site activity Split visitors into specific groups Target new customers Target users who have made a purchase Cross / up-sell to maximise ROI Re-targeting the consumer Whenever we talk about re-targeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!

Tag Placement Campaign landing pages Unfulfilled flight searches Homepage visits (déjà vu) Interactions Video plays Impressions Dwell Email campaigns Social media feeds Fan pages Search results Where you place your tags is important to how much data you can know about you customers. By selecting the areas that you care about most and logging that users status, lets you know how good or how valuable a potential customer.

Other Marketing Campaigns Combining Metrics Search Data Other Marketing Campaigns Campaign Data Website data Measure search results and display results in the same view Input other channels analysis for better synergy Company KPI goals sit side by side with the results of the interest driven from the campaign Explaining what type of data that can be combined with campaign data in order to paint a more holistic picture.

No matter where a consumer’s path takes them — Your campaign is there Be there - Every step of the way! RESEARCH Consolidated Reporting for your entire campaign! EXPOSURE CLICK DELIVER INTERACT

Analyzing Customer Behavior "What is most successful path to conversion?" Optimize budget and media plan for path that delivers the most conversion Engagement Path Analysis

Channel Connect for Search Consolidate Your Search & Display Data Explore the Touch-Points between Channels Search & Display — All in One Place Cross-Channel Overview Back

SEM Independent Solution Freedom of Choice together with Eyeblaster optimisation drive results to your bottom line

What does attribution measure? Campaign Factors Dwell Video play Other Interactions Time between events Day-part Seasonality Publisher Visibility Sequence Geography Creative type (rich/standard) Creative Version Audience Relationship Advertising Objective Attribution measures the relationship that exists between three items within a campaign. The audience The creative executions/placements And the campaign objective Within that relationship there are a number of factors that start to shape and explain how and what this relationship is defined These factors help agencies understand what happened or how successful was the relationship over the course of a campaign

Evaluating every touch point Research driven attribution for every touch point along the path to conversion Animation if needed Is “Fade - very fast” $$ Path Position: 5 Time: 4/30 6:55 pm Format: Polite Size: 234x60 Click: No 0.0 Path Position: 4 Time: 5/10 1:25 pm Format: Expand. Size: 728x90 Click: No 0.1 Path Position: 3 Time: 5/15 9:32 pm Format: Expand. Size: 728x90 Click: No 0.2 Path Position: 2 Time: 5/19 2:22 pm Format: Polite Size: 234x60 Click: Yes 0.3 Path Position1 Time: 5/22 9:15 pm Format: search. Size: N/A Click: Yes 0.4 To estimate which sites are providing the best value See which publishers contributed to conversions beyond the last touch point. Model synergies between search and display. Compare cost and conversions to calculate ROI. Make smart budget allocation decisions. Boost performance by putting your money where it works!

Attribution Modeling

Maximum Campaign Effectiveness Smart Trading (beta) Smart Trading – allowing you to buy audiences directly on Ad Exchanges informed by past ad-serving or 3rd party data. Building audience profiles for targeting purposes for example, visits or actions on the GM's site as tracked by our existing conversion tags. Idea’s for Kellogg's Retargeting Rules: Trading Rule: How the person interacted with a rich media ad. For example an audience segment could be “People who dwelled for 5 seconds”. Value: Maximise impact & engagement / develop sequential messaging strategy. Trading Rule: People that were simply exposed to an ad. Value: This would be used to help achieve frequency goals. Smart Version saves time and money w/ dynamic ads Centralised campaign management from universal platform and experienced campaign managers Optimise based on Weighting, Sequence, Campaign Lifecyle, Performance, & Media Combined expertise of UM and the world’s leading independent ad server Full, local support in every major market worldwide. 37

The rise of personalized messaging Time spent online Direct to Consumer Mass Messaging Consumer knowledge about products

Disadvantages of not Consolidating Harder to Manage Data Increased inefficiencies and costs Harder to train global teams More difficult to enforce global branding standards for all campaigns Targeting is harder to achieve using disparate data sources No data standards to IAB/ MRC

Transition Project

Transition Planning Form project teams Scope & Timelines Training plan Global /Pan Region Communication Plan Preparation Project Kick Off Transition Project Task List and Plan Execution Weekly status meetings Monthly Steering Committee Post Project Reviews Review

Execution Transition Project Milestones Post Project Review MediaMind Training Post-Live Check Execute communication plan Creative Training Creative QA Establish timelines Transition Project Kick Off Campaign Setup Trafficking Go-Live Monitoring Identify Global needs Define Scope Transition Project Milestones

Global Project Manager Regional Project Manager The Eyeblaster Team Global Project Manager Regional Project Manager Account Managers Global oversight, coordination, communication & standards Regional coordination and resource allocation Local transition execution and ongoing support Technical Coordinators Global Services Team

Glocal Service Approach 01/06/2007 Glocal Service Approach Glocal Service Solution Full, local Rich Media support in every major market worldwide. Only provider to specialise in pan national RM & Video campaigns Flexibility in catering to regional/local market needs Superior Product Offering Platform debut January 2010 Global Rich Media & Video Leader Multi Channel Support – Rich Media, In-Stream Video, Standard Search Mobile , In-Game, Affiliate Tracking and more Integrated data analytics (search and display path to conversion) Industry leading reporting Infrastructure includes ‘Dwell Time’ metrics. Rev PA1 44

Why MediaMind? 1. We are agency focused. 2. We are proven innovators. 3. We are extremely agile. 4. We have global reach with local expertise.

We marked each provider against 12 key areas 01/06/2007 Measurement Criteria We marked each provider against 12 key areas Heavier Lighter Rich Media Functionality Experience working With Web Analytics provider Technology – future developments Support – primarily Local market Reporting – depth & quality Experience of working with MEC Global Reach Reporting – ease of use Standard media functionality Cost/Rates Search functionality Mobile functionality Rev PA1