CULTURAL ROUTES of the Council of Europe European values through space and time Jean Charles de CORDES Head of Coordination and EU Relations, Council of Europe Office to the European Union, Brussels

Mission and Added Value Enlarged Partial Agreement on Cultural Routes (EPA) Mission and Added Value Promote European Cultural heritage and identity Strength the democratic dimension of cultural exchange and tourism, SMEs development… …through the involvement of local and regional authorities, grassroots networks, associations, universities, professional organisations.

Where it all began 27 years ago 32 cultural routes of the Council of Europe Celebration of the 25 anniversary of the Declaration, 23 October 2012

The Santiago de Compostela Pilgrim Routes (1987) The Hansa (1991) The Viking Routes (1993) The Via Francigena (1994) he Routes of El legado andalusí (1997) European Mozart Ways (2002) he Phoenicians’ Route (2003) The Pyrenean Iron Route (2004), 11.The European Route of Jewish Heritage (2004) The Saint Martin of Tours Route (2005), 13.The Cluniac Sites in Europe (2005), 14.The Routes of the Olive Tree (2005), 15.The Via Regia (2005) Transromanica - The Romanesque Routes of European Heritage (2007) The Iter Vitis Route (2009) The European Route of Cistercian abbeys (2010), 19.The European Cemeteries Route (2010), 20.Prehistoric Rock Art Trails (2010), 21.European Route of Historical Thermal Towns (2010), 22.The Route of Saint Olav Ways (2010) The Casadean Sites (2012), 24.The European Route of Ceramics (2012) The European Route of Megalithic Culture (2013), 26.The Huguenot and Waldensian trail (2013) Atrium, on the architecture of totalitarian regimes of the 20th century (2014), 28.The Réseau Art Nouveau Network (2014), 29.Via Habsburg (2014) The Roman Emperors and Danube Wine Route (2015), 31.The European Routes of Emperor Charles V (2015) Destination Napoleon (2015), 33.In the Footsteps of Robert Louis Stevenson (2015) The Fortified Towns of the Grande Region (2016)

Criteria for Cultural Routes certification Committee of Ministers Resolution (2013) 67 European Theme Different fields of action Research Interpretation | Narrative function European citizenship | Young people Creation of new economies Contemporary cultural and artistic practice Sustainable tourism and development European Network

Cultural Routes certification cycle Resolution CM/RES(2013)66 Enlarged Partial Agreement on Cultural Routes (EPA) Cultural Routes certification cycle Resolution CM/RES(2013)66 Criterias Fields of action European theme Research Interpretation | Narrative function European network (3+ countries) European citizenship | Young people Contemporary cultural and artistic practice Creation of new economies Sustainable tourism and development Candidates Application dossier (September N+0) Examination by the EICR of compliance of the dossier with criterias (October N+0) Evaluation Expert evaluation report (January N+1) Recommendation by the EICR and examination by the Bureau of the Governing Board (February N+1) Certification Approval/ dissaproval / recommendations by the Governing Board (April N+1)

CoE Enlarged Agreement on Cultural Routes (EPA) Enlarged Partial Agreement on Cultural Routes (EPA) CoE Enlarged Agreement on Cultural Routes (EPA) TASKS Awards “Council of Europe Cultural Route” certification Provides advice and expert assistance to Certified Cultural Routes for development, implementation, evaluation and promotion of the cultural routes; Provides advice to Candidate cultural routes STAKEHOLDERS Ministries of Culture and Tourism Enlarged Membership (Mediterranean) Observers and International Organizations Local and regional authorities MAIN ACTIVITIES Cultural Routes certification Training Academy Annual Forum

EPA Membership: 25 Member States Enlarged Partial Agreement on Cultural Routes (EPA) EPA Membership: 25 Member States Andorra (2012) Armenia (2015) Austria (2011) Azerbaijan (2011) Bulgaria (2011) Cyprus (2011) CROATIA (2016) France (2011) Germany (2013) Greece (2011) Hungary (2013) Italy (2011) Lithuania (2012) Luxembourg (2011) Monaco (2013) Montenegro (2011) Norway (2011) Portugal (2011) Romania (2013) Russian Federation (2011) Serbia (2012) Slovakia (2014) Slovenia (2011) Spain (2011) Switzerland (2013) POLAND* (2016) FINLAND* (2016) EPA member states by date of adhesion (2016)

European Institute of Cultural Routes Enlarged Partial Agreement on Cultural Routes (EPA) European Institute of Cultural Routes EPA Headquarter and Council of Europe Technical Agency for the implementation of the Cultural Route programme, with the support of the Grand Duchy of Luxembourg Missions Advising, Monitoring, Evaluation Training, Promotion, Visibility University Network

Enlarged Partial Agreement on Cultural Routes (EPA) 2016 Council of Europe Cultural Route The Fortified Towns of the Grande Région (2016 certification)

Training Academy for Cultural Routes managers Enlarged Partial Agreement on Cultural Routes (EPA) 20-23 June 2016 Training Academy for Cultural Routes managers Strasbourg, France 26-28 October 2016 Annual Cultural Routes Forum Vilnius, Lithuania October 2017, ITALY 30’ Anniversary Cultural Routes 11

European Commission DG GROW 2015-2017 Joint Action COMMUNICATION AND TOURISM VISIBILITY Web and social media promotion Promotional material (brochure, leaflet, video…) Cross-promotional activities with partners in the field Cultural routes marketing study Bloggers’ trips on cultural routes Specific training courses ETIS and Cultural Routes Tourism Indicators

DG GROW European Tourism Indicators System (ETIS) & Cultural Routes

Enlarged Partial Agreement on Cultural Routes (EPA) EPA Strategy 2020 1. Increase EPA Membership with involvement of new Member States 2. Reinforce the role of the Representatives of the EPA Member States representatives 3. Develop new Cultural Routes and expand existing ones 4. Strengthening certification and evaluation procedures 5. Strengthening EPA financial and budgetary resources 6. Reinforcing relationships with partners 7. Create visibility and tools for the Cultural Routes

Via Francigena (1994) A creative laboratory for young entrepreneurs Creation of “Products Club” along the Route Consortium “Ospitalità Francigena” Artistic handicraft along the Via Francigena Guides and guides-lecturers consortia Theatre and performance companies

The Routes of the Olive Tree (2005) THE AGORA PROJECT Collective actions of solidarity: the best way to beat the crisis A cultural itinerary promoting intercultural dialogue and sustainable development in European cities which aims to: promote the Mediterranean culture of the olive tree, his unknown regions and all those who work to preserve this important and endangered cultural asset (artists, producers and craftsmen); - enhance opportunities for the small businesses of the Mediterranean space, helping them to stand out in an increasingly competitive environment.

The Route of El Legado Andalusì (1997) “Conoce tu Provincia” Initiative 165 itineraries in August-September 2015 104 municipalities involved 9.000 visitors Involvement of local producers Artistic and traditional handicraft along the Routes

European_Institute_of_Cultural_Routes Cultural Routes of the Council of Europe European values through space and time www.culture-routes.net www.coe.int/routes European_Institute_of_Cultural_Routes