SPACE AS A SERVICE

XaaS

10 $30,000 2,700 1.5 $3,000 940 .005 $300 325 HOUSE APARTMENT HOTEL EXPECTED YEARS 10 SWITCHING COST $30,000 PHYSICAL ASSET SERVICES SOCIAL OPPTNY REPUTATION PERKS SIZE 2,700 APARTMENT 1.5 $3,000 940 Can we accept that the “Shape” of the demand is different based on how long and how big your connection is? HOTEL .005 $300 325

TENURE, MOVING COST, & SIZE change the shape of demand . , & are all decreasing rapidly!

PHYSIOLOGICAL SAFETY & SECURITY SOCIAL ESTEEM SERVICES PHYSICAL SPACE Location – Square Footage – Layout View – HVAC – Security – Parking Buildout Allowance – Credit Expansion Options – Termination Options Conference Facilities – Fitness Center – Shared Spaces Events – Programming – Restaurants – Virtual Office / Conference Furniture & Design -- Connectivity – IT Services – Event Management Insurance – Accounting – Recruiting -- Applications Brand Enhancement -- Marketing – Networking Introductions – Promotion PHYSIOLOGICAL SAFETY & SECURITY SOCIAL LOVE AND BELONGING ESTEEM SELF- ACTUALIZATION BUSINESS- DEVELOPMENT SERVICES AMENITIES & COMMUNITY FLEXIBILITY & CREDIT Maslow’s hierarchy of needs NEXT – Let’s talk about how this evolved over time. PHYSICAL SPACE

Business Clubs & BUSINESS Curated Communities DEVELOPMENT PHYSICAL SPACE FLEXIBILITY & CREDIT AMENITIES & COMMUNITY SERVICES BUSINESS DEVELOPMENT Business Clubs & Curated Communities Collaborative Spaces TODAY Incubators Executive Suites Traditional Landlord

Business Club Collaborative Space Incubator Traditional Landlord Executive Suites

Business Club Collaborative Space Incubator Traditional Landlord Executive Suites

% ALLOCATION OF FOCUS & RESOURCES

BUY IN RESOURCES ROADMAP SYSTEMS AGILITY TALENT FUN STUFF

Licenses, Workstyle, Conference Room Bookings, COLLABORATIVE SPACE

ART PROGRAM

Food Layer THE FOOD LAYER

MARKETING POPS

Boxer Business Briefs Video Spotlight Introductions CONTENT CREATION

BUSINESS INTRODUCTIONS 8 Months * 150 Properties * 3 introductions = 3,600 introductions LAST SLIDE BUSINESS INTRODUCTIONS

SPACE AS A SERVICE JUSTIN@JUSTINSEGAL.COM