Propaganda Techniques Using the Presidential Election as Examples

Slogan

Slogan “Trust Sleepy’s For the ‘rest’ Of your life” A catchword or phrase loaded with emotion Jingle--A musical phrase the audience will remember Often sells through repetition Clever and easy to remember Stays with you a long time Often a melody you already know “Trust Sleepy’s For the ‘rest’ Of your life”

Slogan "Make America Great Again" is a campaign slogan used in American politics, most prominently featured in Donald Trump's 2016 presidential campaign. “Stronger Together” is one of Hillary Clinton’s campaign slogans

Slogan

Slogan

Keystone Literature Exam The following nine Propaganda Strategies you must know for the tenth grade Keystone Literature Exam. Name-Calling Red Herring Circular Argument Repetition Testimonial Sweeping Generalities---Add to Notes for Glittering Generalities--- Both are variations. Bandwagon Appeal to Numbers, Statistics, and Facts Emotional Appeal The others included in the Propaganda Strategies Handout are important for you to know to be an educated American citizen.

Name-Calling

Name-Calling: An attack on a person instead of an issue.

Name-Calling: An attack on a person instead of an issue.

Red Herring

Red Herring: Attempts to distract the reader with details not relevant to the argument.

We understand the plight of Average Americans Red Herring: Attempts to distract the reader with details not relevant to the argument. We understand the plight of Average Americans

Circular Argument

Circular Argument: States a conclusion as part of the proof of the argument.

Repetition

Repetition: Attempts to persuade a reader with a repeated message.

Repetition: Attempts to persuade a reader with a repeated message.

Testimonial

Testimonial: Attempts to sway the reader based on celebrity or organizational support.

Testimonial: Attempts to sway the reader based on celebrity support.

Sweeping Generalization This is a variation of Glittering Generalities.

Sweeping Generalization: Attempts to persuade with a generalized statement

Sweeping Generalization: Attempts to persuade with a generalized statement

Bandwagon

Bandwagon: Tries to get the reader to do/use/buy something for the common good.

Bandwagon: Tries to get the reader to do/use/buy something for the common good.

Appeal to Numbers, Facts, or Statistics

Appeal to Numbers, Facts, or Statistics: Using stats to persuade a reader.

Appeal to Numbers, Facts, or Statistics: Using stats to persuade a reader.

Emotional Appeal

Emotional Appeal: Tries to persuade the reader’s views based on emotions instead of logic or reason.

Emotional Appeal: Tries to persuade the reader’s views based on emotions instead of logic or reason.

Examples are historical. Following Strategies Not On Keystone But Commonly Used. Often Used With Arab-Israeli Conflict! Examples are historical.

Fear

During wartime this technique is used often. Fear During wartime this technique is used often. It informs people that personal danger is imminent if they do or do not do some specific action.

Fear

Fear

Euphemisms

Euphemisms The use of words or statements that deter from the meaning, to make it not as bad, and more tasteful to the general public. The Nazis used the term resettlement to describe the mass murder of the Jews.

Euphemisms Collateral Damage Final Solution Shell Shock Disassembly

Scapegoat

Scapegoat SCAPEGOAT: This often use with guilt-by-association to deflect scrutiny away from the issues. It transfers blame to one person or group of people without investigating the complexities of the issue. Examples: "Bill Clinton got us into Bosnia", "President Reagan caused the national debt".

Scapegoat: examples The Poisonous Mushroom Anti-Semitic children’s book which compared Jews to the poisonous mushrooms of society.

Black or White

Black and/or White Black and White - Presents an issue as having only two choices. If you don’t like one choice, you must choose the other Used to polarize issues, and negates all attempts to find a common ground. You are either for something or against it This technique is also called "black-and-white thinking" because only two choices are given.; there is no middle ground or shades of gray

Black and White Black and White Fallacy: “If you’re not part of the solution, you’re part of the problem.” Only two choices are possible.

Examples from 2014 Gaza Conflict