Use of Social Media Platforms in Funding & Fundraising Ben Grace Digital Engagement Worker Healthwatch Southampton
How can social media be used for fundraising? Build a targeted audience then fundraise directly from them (crowdfunding). Show grant decision-makers how valuable the service you provide is to your community.
What is crowdfunding? Crowdfunding is the practise of funding a project or venture by raising many small amounts of money from a large pool of people. Some campaigns incentivise people to donate more by offering varying tiers of rewards that increase in value comparatively to the amount you donate.
Crowdfunding fees Name Flexible or Fixed Funding Monthly Cost Processing Fee Gidt Aid Reclaimable Kickstarter Fixed FREE Up to 8% No Indie Go Go Both Up to 10% GoFundMe Up to 6.4% JustGiving Flexible - 30 days From £15 PCM 5% Yes
Designing a successful crowdfunding campaign: 1 ) Set attainable goals Set a target amount that reflects the size of your audience. Set a smaller initial goal with additional ‘stretch goals’.
Designing a successful crowdfunding campaign: 2 ) Tell a simple story Focus your campaign around an person or group with links to additional information for interested parties. Rich media over an essay.
Designing a successful crowdfunding campaign: Before you launch
Designing a successful crowdfunding campaign: Before you launch
Designing a successful crowdfunding campaign: 3 ) Show the impact Use rich-media to show the value your project would bring to the community and use data from previous projects to demonstrate the value your group brings to the community.
Designing a successful crowdfunding campaign: 4 ) Show the value of giving Tailor any perks or rewards you may offer to your demographic, their interests and goals.
Designing a successful crowdfunding campaign: 5 ) #MemorableHashtag Create a strongly branded hashtag / campaign name that clearly sets out who you are, what you represent and what you want to achieve.
Launching a successful crowdfunding campaign: 1 ) Soft Launch Compile a list of friends, family and supporters and contact them about donating within the first few hours of launching your campaign. Try and secure a solid base for the official launch.
Launching a successful crowdfunding campaign: 2 ) Have a marketing strategy Contact local media, local interest groups, key influencers. Design print and email campaigns before launch.
Launching a successful crowdfunding campaign: 3 ) Update your supporters Provide regular updates to those that have already supported you financially. Create a series of smaller targets and encourage your most passionate supporters to share your story. Share your victories.
Building a audience 1 ) Find your demographic What age, gender, location? What shared interests do they have? Who are the influencers in your industry?
Building a audience 2 ) Market to your demographic Create rich-media ads that are targeted towards your audience and invest in reaching them.
Building a audience 2 ) Market to your demographic Create rich-media ads that are targeted towards your audience and invest in reaching them.
Building a audience 2 ) Market to your demographic Create rich-media ads that are targeted towards your audience and invest in reaching them.
Building a audience 2 ) Market to your demographic Create rich-media ads that are targeted towards your audience and invest in reaching them.
Building a audience 2 ) Market to your demographic Create rich-media ads that are targeted towards your audience and invest in reaching them.
Building a audience 3 ) Reciprocal sharing Build relationships with similar organisations and groups in your field. Share their successes and work on joint promotions.
Building a audience 4 ) Emotions create conversations Post content that engages your audience. Ask questions and create emotions good or bad. Always have a call to action.
Building a audience 5 ) Respond don’t delete Respond professionally to bad reviews or comments on your social media channels. Show that you’re accountable for your actions, respond to concerns and have nothing to hide.
6 ) Check your stats / insights Building a audience 6 ) Check your stats / insights
6 ) Check your stats / insights Building a audience 6 ) Check your stats / insights
7 ) Check your competitor stats Building a audience 7 ) Check your competitor stats
7 ) Check your competitor stats Building a audience 7 ) Check your competitor stats