Understanding the impact of customer service in the fashion industry

Slides:

Advertisements

Similar presentations

Marketing Channel Strategy & Management

Advertisements

Retailing and Wholesaling

Learning Objectives What are the issues manufacturers consider when choosing retail partners? What types of retailers are available for distributing.

1 Understand the role of marketing in business.. 2 Understand buying behaviors.

Chapter retailing and multichannel marketing sixteen Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.

Sales Promotion Marketing Co-Op.

Sales Promotion Short term incentives, offered to customers to encourage buying.

LOYALTY PROGRAMS Nov What is a Loyalty Program? Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying.

Chapter 2 Types of Retailers.

Retailing and Wholesaling

Types of Retailers.

Chapter 15 Retailing. Retailing is…. all the activities involved in the sale of products to final consumers. Changing in terms of power/size relationships.

Chapter 13- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Thirteen Retailing and Wholesaling.

Retailing Includes the business activities involved with the sale of goods and service to the final consumer for personal, family, or household use Final.

At the supermarket. Bar codes The striped pattern is code for a number. The number is scanned and sent to a computer in the shop's office. The computer.

Chapter 15 - Retailing (page ) Goals of Retailing: ____________ cost of selling; make profit Offer ______________ Respond to _______________ How.

 business firms  offering goods and services  directly to consumers.

Chapter 6. To Examine Characteristics of Non- Store Retail Strategy Mixes To Explore Emergence of Electronic Retailing To Discuss Two Other Nontraditional.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Gilbert A. Churchill, Jr. J. Paul Peter Chapter 16 Retailing Marketing.

1 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 12Retailing 12 Canadian Adaptation prepared by Don Hill, Langara College.

Aspects of the placement decision

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 13Retailing Prepared by Deborah Baker Texas Christian University.

5.01 Understanding the impact of customer service in the fashion industry.

Essential Standard 3.00 Understand the role of marketing in business. 1.

Essential Standard 3.00 Understand the role of marketing in business. 1.

5.01 V OCABULARY W ORDS customer Relationship Management (CRM) customer service full-service retailing (service positioning) loyalty programs medium-service.

Consumer Sales Promotions – designed to encourage customers to buy a product.

Marketing: Price L.O: I can explain different pricing methods that may be adopted by different businesses. Keywords: Price: the amount paid by the customer.

Marketing mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Channels of Distribution Mr. Poole Business Studies.

THE BUSINESS OF FASHION 3.03 Identify the types of fashion retailers.

PRICING, DISTRIBUTING, AND PROMOTING PRODUCTS

Marketing mix THE TIMES 100.

Retailing and Wholesaling

4.0 Understand the marketing of fashion.

5.0 Understand the Selling of Fashion

Lesson 4.3 Know Your Competition

Copyright © 2007 McGraw-Hill Ryerson Limited

COMPANY LOYALTY EFFORTS

©2013 Cengage Learning. All Rights Reserved

Understand the role of marketing in business.

Buying Motives & Comparison Shopping

Understand the role of marketing in business.

Retailing and Wholesaling

Sales Promotion.

Dollars Dominance The latest annual revenue numbers in Supermarket News’ 2016 Top 75 US & Canadian Food Retailers & Wholesalers list clearly reveal the.

MARKETING MANAGEMENT 12th edition

Retail Institutions by Ownership and Store Type

Principles of Marketing

An Introduction to Retailing

3.02 Understand buying behaviors.

Retailing and Wholesaling

Chapter 8: Marketing Marketing Concepts

3.02 Understand buying behaviors.

Marketing mix THE TIMES 100.

Retailing Final stop on the distribution path

Promotion Promotion is any attempt to sell a product

Marketing Functions Marketing Co-Op.

SPECIALTY CHANNELS BMI – Marketing Mix.

Consumers in the Global Economy

Retailing and Wholesaling

Retailing and Wholesaling

Understand the role of marketing in business.

Identify the elements of the promotional mix

Understanding the impact of customer service in the fashion industry

Chapter 17 Promotional Concepts and Strategies

Understand the role of marketing in business.

Retailing and Wholesaling

Section 17.2 Sales Promotion

Presentation transcript:

Understanding the impact of customer service in the fashion industry 5.01 Understanding the impact of customer service in the fashion industry

Customer Service Customer Service is the total of all enhancements offered to customers. Directly related to the sale of goods

Customer relationship management Customer Relationship Management is the merging of database information technology with customer service to analyze customers, respond individually to their needs and build and maintain lasting relationships

Service Quality Service Quality is how well services are preformed. Shoppers who are willing to pay more, also expect more. Friendly, polite, approachable, trustworthy, reliable. Hassle-Free shopping

Service Features Complementary tea, cookies, etc, Contests Walmart Contests Journey's Call buttons in fitting rooms Victoria Secret In-store events Kellogg’s Mariachi Band at Walmart Product demonstrations Grandad’s Apples Interest-free credit Best Buy Page 364 in textbooks

Self-Service Retailing Self-Service Retailing uses price positioning. Customers locate, wrap, compare, and checkout items themselves.

Service Levels Self-Service Limited Service Full Service Medium amount of services Goods with some selection and comparison features Very few services Low Prices Staple goods Convenience items Many services Upscale fashion goods and specialty items Characteristics Discount stores Warehouse clubs Mail-order retailers Vending machines Supermarkets Upscale department stores Specialty stores Chain stores Department stores Door-to-door sales Store Types

Loyalty programs Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program. There are large numbers of such programs in existence covering most types of business, each one having varying features, and rewards schemes. 7 Loyalty Programs That Add Value

Loyalty Programs Link http://blog.hubspot.com/blog/tabid/6307/bid/31990 /7-Customer-Loyalty-Programs-That-Actually- Add-Value.aspx