ANALYTICS 102 WEBINAR Presented by: Dominik Dietz

Rules Everyone is placed on “mute” for webinar, but please type questions into the chat so these can be responded to at the end or as we go. The end of the call will be a Q&A session. Please be respectful and I will do my best to answer questions in the order they come in.

Live Demo Once you login to Google Analytics you will select your website from the list of profiles. I am going to use the RevolutionParts Knowledge Base site for the purpose of this demonstration.

Creating Customized Dashboards Step by step on how to set up a custom dashboard

AdWords Linking/Ecommerce Set-Up How link AdWords to Google Analytics Set up ecommerce tracking Import goals (orders) into AdWords

Acquisition Tab Where are my customers coming from? How long are they staying on my site? Are they buying? Why are they not buying?

Behavior Tab User Flow Analyzing Exit Pages Analyzing Landing Pages

Questions & Answers