DIA Young Apprentice Business & Economics Week Without walls DIA Young Apprentice Business & Economics
Day 1 – Brand/Product Re-launch Introduction to Brand Awareness/Brand Loyalty & Image/Packaging/ Product Design & Quality, USP, Primary & Secondary Market Research Identify a UAE product/brand that needs help revitalising its image Research innovative Logo’s, Brand’s, Packaging, Product features etc Challenge of the day: Re-Launch – Each group will have to design a new product or new packaging Required: Teamwork/Brainstorming Creativity with Photoshop Laptops/tablets with charger
Day 2 – Billboard or TV Commercial Introduction to Media and Advertising Create a Billboard or TV Commercial for the Product re-Launch Research Innovative Advertising Challenge of the day: Billboard or TV Commercial – Each group will have to design a new product or new packaging Required: Teamwork/Brainstorming Creativity with Photoshop Video Recording Skills Laptops/tablets with charger
Day 3 – Market Stall Fundamentals – understanding Costs, Production, Sales, Break-even and Profit Challenge of the day: Set up and operate a market stall in the DIA Quad. Sell your product to classmates, teachers and parents. The team with the most profit wins. Resources required: Produce a product with limited materials e.g. Homemade Lemonade Market Stall Signs with Prices
Day 4 – Developing a Smartphone App Training: Understanding Market Share, Innovation & Technology – user interface, monitisation etc Development: Students will be shown how to make a basic app Challenge of the day: Design the user interface of an app for iTunes and Android for a product or service of your choice to help a UAE business increase its market share Required: Laptop/Tablet A great idea Creativity Teamwork
Day 5 – A New BUSINESS IDEA Training: Contents of a Business Plan, Understanding why so many start-ups fail, Finance, Enterprise Planning & Strategy etc Challenge of the day: Propose a new business idea – Product or Service The business idea should focus on the UAE Market Each team will submit a business plan and present their new business idea to the Judges using PowerPoint/Prezi/Keynote etc Resources Required: Laptop/Charger Teamwork Vision Presentation and Communication skills A great entrepreneurial idea
ACTIVITY DETAILS Classrooms SS138, SS139 and SS140 will be used for the majority of the activities. All activities will take place within the grounds of DIA The activity is run by the Individuals and Societies teachers at DIA