d.think

design = to solve a need or problem John Heskett (2006). Design: The Term Design design = to solve a need or problem

d-think process Innovation is a process, not a “eureka!” moment It is a human-centered process d-think process

people creative confidence

egg creative confidence

today creative confidence

house creative confidence

$25 incubator

trading garbage for health care in Indonesia

empathy The intellectual identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another When we FEEL what the other person feels When we can mirror their expressions, their opinions, their hopes

designers approach empathy... — without judgement — with beginner’s eyes — with curiosity — optimistically — respectfully

define think of needs as verbs

needs — are human physical and emotional necessities — use verbs rather than nouns — capture the goals and motivations of the person for whom you are designing

insights — the “why” response to the verb — make inferences (not “a faster horse”) — give you an actionable direction to go towards — lead to novel solutions

needs: things they are trying to do* insights: new learnings about your partner’s feelings/ worldview to leverage in your design*

focus on individuals

point of view components user teenager need to eat healthy food insight certain nutrients are necessary for physical and cognitive health and development

point of view components user 9th grade girl at a new school need to feel socially accepted while eating healthy food insight in her crew a social risk is more dangerous than a health risk specific user deep need that is hers, not ours surprising finding that is rooted in empathy work

problem statement or pov surprising anomaly problem statement problem statement or pov

ideate (brainstorm)

Flare — Radical ideas — Generative ideate

Sound Ball!!

BE Visual encourage WILD IDEAS “How might we…” brainstorm: how? DEFER JUDGEMENT Go For Volume “How might we…” Build on the ideas of others stay on TOPIC encourage WILD IDEAS

the point is to get feedback, don’t defend your ideas, listen for feedback

prototype Rapid Prototyping Fail Early Test Often Share prototype 8 minutes

prototype

d-think process

want more d-think? 5-week online course design thinking for social innovation (August 20) https://novoed.com/design-kit-q3-2015/ IDEO’s Field Guide to Human-Centered Design http://www.designkit.org/resources/1 Stanford d school: http://dschool.stanford.edu/use-our-methods/

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