BID Marketing meeting 16th March 2017

BSQ Retailer Awards Mystery Shopping exercise & Awards Ceremony BID-funded mystery shopping for all stores who want to take part Visits during March (103 stores) Results of the mystery visit made available to individual stores Award Ceremony – Tuesday 25 April Winners selected from those achieving highest results within different categories

Easter activities Working in partnership with The Galleries and Cabot Circus Easter Elephant trail 40 elephants, crafts / chocolates for children at John Wesley’s Chapel, Memory Wall in Chapel’s courtyard Children’s activities in Cabot Circus and The Galleries Paulina surprising shoppers in Broadmead / The Galleries Heart Angels on Monday 10th & Tuesday 11th April Competition to win £250 BSQ vouchers

Advertising Campaign with Heart radio from 27th March to 11th April - 27 March – 9 April – promo trails, presenter reads, online competition - 4 week sponsorship Campaign with The Bristol Post from 3rd to 23rd April: 1 week Facebook campaign featuring online competition (Bristol, North Somerset, Swindon, Weston-super-Mare, Midsomer Norton) 2 Home Page Takeovers on Bristol Post website 1 Home Page Takeover on Bath Chronicle website 1 page advertorial in Weekend magazine Ads in the Post B24/7 online newsletter

Social Media Facebook: 7,039 likes (up 46% vs. March 2016) Verified page Twitter: 6,326 followers (up 40% vs. March 2016) Verified page Instagram: 940 followers (up 160% vs March 2016) E-newsletter: 1,798 subscribers (launched June 2016) Easter competitions to increase numbers

Facebook competitions Thank you to all stores who have participated Valentine’s Day: F.Hinds the Jewellers, Fun Warehouse, Snappy Snaps, Tesco Metro, The Odeon Cinema Mother’s Day: M&S, Parsons, London Camera Exchange, Rush Please contact us if you would like to take part!

New BSQ website Brief sent to agencies in February 2017 Aim to launch the new website in June 2017

Retailer app Employee loyalty app ‘Your Broadmead’ BID-branded Businesses with offers will be featured All BID businesses can benefit

Bristol Post Business Awards BID will sponsor Retailer of the Year Award Great PR opportunity Entries encouraged from BSQ shops……… - Retailer of the Year - Large Business of the Year - Customer Service - Marketing campaign Awards ceremony 28th June

Workshop topics January BID marketing meeting - priorities for 2017 1. How do you think we should advertise Bristol Shopping Quarter? 2. What sort of marketing projects should the BID team focus on? 3. What is the best way the BID team can help you as a retailer? 4. How can we best communicate with you? 5. Do you have any other ideas you would like us to look at?

Your priorities Maximise social media activities Consumer e-newsletters, including a profile (‘Humans of Broadmead’) Competitions Promote mix of retailers, indies and chains Local press and radio Metrobus, Park & Ride (LED displays) Travel media throughout the country, e.g. to promote Christmas Students (Freshers’ Fairs) Group visits Involving community groups (i.e. Summer of Sports in 2016)

Update on City Centre BID

Finzels Reach – Castle Park bridge http://www.finzelsreach.com/bridgename/

Thank you – any questions? jo@broadmeadbid.co.uk broadmeadbristolbid.co.uk