HP SmartStream Production Center NPI 1.5 May 2014

HP SmartStream Production Center Few facts on Production Center: Launched in April 2013 20 Installations of Production Center WW Install base running between 25 to 5000 jobs a day Integrated with leading MIS systems and expanding It was a press-sale enabler for 3 customers Integrated with 9 partner products and multiple homegrown solutions

HP SmartStream Production Center Key Features Flexible, Versatile Dashboards Customize to meet your needs Create multiple dashboards, to be used by multiple users across production floor monitors or on tablets Predict workload and prioritize accordingly Estimation module to understand workload at each work center and manage shifts accordingly Identify bottle necks that impede production Shop Floor Tracking Plan every step from pre-press to shipping Use your existing tickets or let the system create one for you Reduce tracking effort by using a barcode reader to drive all actions Highlight jobs that need attention Get immediate indication for late jobs or jobs in error See a detailed job status, and see where assistance is needed Consolidated view of all jobs Get jobs from your MIS and from one or more W2P systems Use out of the box integration to leading vendors Easily integrate your homegrown solution using an SDK

Production Center helps customers to grow faster Production Center customers grew pages 25% on average – compared to Indigo average of 11% 5% 32% 48% 25% 18% 15% 33% 29% 25% average annual growth…. BNB: HP 7500, HP 7000, HP W7250, HP 7600 Communicorp: HP 5000, HP 7000, HP W7250, HP 7500 Fulfillment: HP 7500, HP 5000, HP 7600 GLS: HP 7500, HP 5000, HP 10000 sMARThEALTH: HP 5000, HP WS4050, HP WS4500, HP 7600 Straub: HP 5000, HP 5500

Some HP SmartStream Production Center Users

What are our CUSTOMERS saying? Wonderful SUPPORT Growing Volumes REDUCE costs Moving jobs to INDIGO Automation Is Key Reliable What are our CUSTOMERS saying? Production Center brings TRUE value “  We grew our job volumes by 600%...from 35 jobs a day to more than 150 since the implementation of Production Center. … “ ” The visibility of job location at any given time has saved our company lots of money wasted on re-prints and miss communication…. Our main goal is to create more efficient and organized methods for submitting and tracking jobs within out printing department. PC has definitely fulfilled and exceeded our expectation in that regard “ We moved 40% of our SKUs to Indigo because of PC and the automatic Job ticket....We plan on moving additional 30% once PC 1.5 comes out and the inline ticket “ SmartStream Production Center makes it easier to ensure that all jobs get out the door on time and on budget. We use a barcode scanner to allocate different items in each order to a specific assembly bin for final checking of quality and correct number of items. Then, the entire order goes to packing and shipping. This yields huge savings on shipment costs for us ” ” ”

What Customers Were Telling Us about Version 1 Not all jobs can be supported today Need to mange one-off, walk-in jobs CSRs need easier mechanism for submitting jobs Need to support kits and books Need better mechanism for managing the job through shipping Job ticket management Need visibility around jobs that are going to be late Estimation capabilities Alerts prior to job being past due More real-time data and notifications Email alerts and push notifications Change toket trends

Production Center 1.5 Highlights and New Features

Delivering on Customer Feedback Version 1.5 Delivering on Customer Feedback Improve Internal Processes Consolidate online and offline jobs Estimate work load Enhance job visibility Address New Markets and Applications Expand target applications Full JDF/JMF support for new presses Improve Customer Experience Usability Enhancements and GUI changes Where is My Job?

A consolidated view of jobs, regardless of their origin Manual File Submission Not all jobs arrive from automated sources, so we needed to address manual jobs too Submit one or multiple file assets simultaneously and create a job within PC Select main job properties including Order # and copy count, assign to a relevant production plan JDF and job ticket created automatically Instant preview of a customer/job status and history

Plan and prioritize tasks and work load Load Estimation Highlight production times and Identify production bottlenecks using the new calculation engine. This allows better planning and prioritization of tasks to ensure that you meet turn-around time Time estimation driven by new embedded calculation engine that calculates the time per plan step per plan Provides a summary of estimated time load at each Work Center Estimation available in columns, on dashboard widgets and in summary panel

Better job management from print to ship Inline printed job ticket Streamline job production and simplify job management by merging the job ticket inline before or after the artwork Control on padding, before/after job, multiple tickets, etc Select different printed ticket templates per Production Plan Can be used for non-Indigo workflows as well as merge of PDF Job Ticket submitted from outside system

Expanding target applications Multi-component Jobs This example shows: Book Blocks on Inkjet Book Covers on Indigo Jackets on offset Pen from Inventory Multi-Component Jobs Manage the production of books or kits and track them as a unit through the system Create a single plan with multiple components that can run in parallel Send different components to different presses or different work centers and use merge points to bring the components together JDF will specify which artwork goes to which lane

Inkjet Web Press Support New target market Inkjet Web Press Support Customers can now benefit from additional automation out-of-the-box to encompass IHPS Presses View all jobs on the Elite DFE and Web Press devices JDF/JMF integration JDF job overrides for Chip Out, Spit Bars, Color Profile, Interleave Patterns Production Elite and Web Press devices can be added to the dashboards

Improve user experience New and Improved GUI New product branding Enhancements and bug fixes

Sales, Deployment and Upgrade

Configurations and Pricing Product P/N Includes List Price (NA/APJ) HP SmartStream Production Center - Web Press Edition H0G99A DL360 G8 Server ( until end of inventory) Software Installation Includes license for two HP indigo presses $60K HP SmartStream Production Center Deployment H0H00A 4 days on site deployment, ramp up and training $10K Additional Indigo Press License H0H01A License for each additional HP Indigo press $5K / Press Additional Inkjet Web Press License IHPS # COL80A Add License for each HP IHPS Press $25K / Press Inkjet Web Press (JDF) Option IHPS# B6Y77A JDF upgrade is needed for each Web Press to communicate with Production Center (if not already installed on Print Server) $18K / Print Server HP SmartStream Web Press Metrics API Option IHPS #COL85A Metrics API option is needed for each Web Press to communicate with Production Center (if not already installed on Press) $17K / Press PCR Upgrade (PCR 2.7 or later is required) Minimum of PCR2.7 is needed for each Web Press to communicate with Production Center (if not already up to date) $4K / Press Base Unit Presses Add Existing Press Upgrade if needed Monthly service (after 6 month warranty): $350/month (for non major releases) Sold through IHPS

Presales Process Ensure customer needs and expectations are addressed: Prequalify each sale First Glance Level 1Demo by SA’s Qualification Level 2 Demo by Product Team Customer Completes Needs Survey Screening Product Team reviews Implementation Plan Customer Approves Implementation Plan Go/No Go Must re-inforce this No POC in level 2 demo Line item of consultation fee- high level integration

Deployment Process Deployment Prep Installation Onsite Deployment Site Prep Questionnaire Deployment Checklist (review with customer) Installation HW installed (GDS) SW installed (Remote T3) Customer has prepared external HW (LCD displays, tracking stations) Onsite Deployment Submission setup (W2P, MIS) Consulting around integration System Config Training

Update Procedure Update available via RADAR (requires CE passcode) Customers will be contacted and a date will be scheduled Update process is approximately 2 hours in duration All jobs, data, and preferences are maintained Review of new features is scheduled with customer following update

Marketing/Sales Tools Take Control of Your Production Floor Marketing/Sales Tools Marketing Suitcase Customer Testimonials HP SmartStream Production Center drives complex workflow for DME Fulfillment America’s growth is fueled by automating hundreds of complex jobs a day with HP SmartStream Production Center Straub Druck + Medien AG increases profitability with HP SmartStream Production Center Videos English version http://www.youtube.com/watch?v=dhwLdDuVfRk&feature=yo utu.be  http://hpbroadband.com/program.aspx?key=033014Customer InterviewDME   http://whattheythink.com/video/69333-communicorp-aflac- uses-hp-automate-workflow/   Brochures HP SmartStream Workflow Solutions (Indigo) Presentations Customer Presentation Internal Solution Snapshot Demo Script White Paper HP SmartStream Production Center Gets it Right; PODi Insights Sales Cheat Sheet

User Documentation Localization HP SmartStream Production Center 1.5 User Guide SmartStream Production Center SW & Documentation Localization: English French Italian German Spanish Portuguese Russian Japanese Korean Chinese – Simplified Training and support will be done in English at least through 2014 Longer term, support and training is targeted to be handled by regional orgs too, so at that time local language resources may come online.

For more information AMS Region EMEA Region APJ Region R&D SW Program Manager Product Marketing Manager Pre-Sales Technical Support (NA) Workflow Specialist (EMEA) Melissa Ramaker Muna Assi Becky Shick Pere Palou Melissa.ramaker@hp.com O. +1 (208) 396-2296 muna.assi@hp.com M. +972-54-7719127 O. +972 (8) 9385332 becky.shick @hp.com O. +1 (208) 396-5044 M. +1 (208) 890-7122 pere.palou-llobera@hp.com M. +34630321281 AMS Region EMEA Region APJ Region Bob Raus Lara Rodríguez Steven Chow bob.raus@hp.com M. +1 (678) 628-7357 lara.rodriguez@hp.com M. +34 620 754 331 O. +34 9340 19197 steven.chow@hp.com M. +65 9366 8927

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Backup Slides

Demand for faster turnaround Production and Profitability Challenges More Jobs + Shorter runs + = Production and Profitability Challenges

HP SmartStream Production Center is key for your customer’s efficiency Automate production steps while increasing visibility and control

SmartStream Production Center is a workflow solution: Value Proposition SmartStream Production Center is a workflow solution: For HP Indigo customers with 2 or more presses, having substantial W2P activities, running over 25 jobs/day Who want To efficiently manage and produce high volume of short-run jobs from multiple automated sources By providing A highly customized production management system, that integrates to the PSPs environment and automates production from pre-press to shipping Thus enabling Full monitoring of the production floor, with real-time status of every job in every production step. Full control over job priorities and better tools to identify and manage exceptions To ensure Better production planning and job prioritization Job growth by eliminating unnecessary touch points and bottlenecks Cost reduction and time savings through automation faster turnaround times

HP SmartStream Production Center A production management system that addresses the challenges of producing and delivering high volumes of short- run jobs, reducing turnaround time and increasing profitability. Production Monitoring Job Flow Control Automation Track jobs through prepress, printing, and finishing Warnings for jobs that require operator attention Ongoing device performance Job control through prepress, printing, and finishing Designated queues for every production step Barcode driven tracking Centralizes jobs from multiple sources Step by step production plan Automatically advances jobs through the production steps Production Optimization Customization Integration Batching jobs of the same type and substrate Expedites production of urgent jobs Load balancing across identical devices Highly flexible and user configurable Customized production processes and parameters to reflect production environment Qualified integrations with leading W2P systems to effortlessly submit jobs Open architecture and Software Developer Kits (SDK)

HP SmartStream Production Center Overview Course or module title Date or rev. # HP SmartStream Production Center Overview It Is part of your entire workflow, from job entry to shipping HP SmartStream Production Center Shipping DFE Job Sources Web-to-print MIS Homegrown systems Manual Entry Pre-press Printing Finishing HP Restricted