November 15, 2016 2PM, CST Dr. Maurice Fortin Daniel Burgard Working Within the Academic Community to Deliver Your Library’s Message November 15, 2016 2PM, CST Dr. Maurice Fortin Daniel Burgard

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Doable Action Series: Nov/Dec 2016   Nov. 15, 2pm – Working Within the Academic Community to Deliver Your Library’s Message Daniel Burgard and Maurice Fortin December 7, 12 Noon – State Advocacy For Librarians Jennifer LaBoon and Rebecca Sullivan Ted

November 15, 2016 2PM, CST Dr. Maurice Fortin Daniel Burgard Working Within the Academic Community to Deliver Your Library’s Message November 15, 2016 2PM, CST Dr. Maurice Fortin Daniel Burgard

Outline What is your community? What “work” are you going to do? What is your message? Type questions in chat box – will address at end of session

Campus Review – Angelo State University Regional, Comprehensive Master’s Degree (includes one current doctoral program in PT with one-two more to be added) Fall 2016 enrollment approx. 9,500 (includes almost 2,500 dual credit & 1,500 graduate students) Library reports to Provost 6 colleges

Campus Review – University of North Texas Health Science Center Graduate Level Academic Health Science Center Fall 2016 enrollment approximately 2400 students Library reports to Provost 5 colleges/schools

Campus Culture Pettigrew’s description of an organization’s culture: “Amalgam of Beliefs, ideology, language, Ritual, Myth”

Campus Culture continued Need to know Power players – who are they?, what appeals to them? Type of institution – research, teaching, local regional Influences on campus culture Scale Organizational “tightness” Organizational age

Campus Culture: Know your Users Constituents Primary Secondary Tertiary+ Meet and Exceed their Expectations

UNTHSC Constituents Students, staff, faculty, admin, organizations and public in 5 states served by Regional Medical Library Fort Worth region healthcare providers, worldwide osteopathic community, general public Local corporations and law firms

Messages Clear Concise Consistent Tailor to your audience

Message Delivery Methods Meetings – students, deans, curriculum committees Discussions – all groups Smart use of student and faculty government organizations Be an active participant in campus governance and life Grant work Friends groups Chance encounters – elevator pitch

Library Building as Message Library buildings hold great meaning Space must serve library roles needed at your institution Library as a “place” – a space with meaning What do people on your campus think when they hear the word “library” You better work on those things

Measure of Success by Dr. Ed Johnson “You know you are a success if you are the second priority for every dean on campus.”

One More Quote “If you are not at the table, you are on menu.” Michael Enzi, US Senator, Wyoming Constant communication and messaging is a must US Congress image in public domain

Pulling Together Your Message Angelo State University Library fee Learning commons remodeling UNT Health Science Center Roles of library document Meet me Monday – https://nnlm.gov/scr/blog/2016/11/07/meet-me-monday-lorraine-sheldon-gibson-d-lewis-health-science-library/

Question and Answer Time

Final Observations Perception is reality You are only as good as your message Messaging doesn’t happen on its own Get your message out / Get to the “table” Its not hard, just do it

Presenters Dr. Maurice Fortin, PhD Daniel E. Burgard, MSLIS Executive Director, Porter Henderson Library Angelo State University San Angelo, TX Maurice.Fortin@angelo.edu  325-942-2222 Daniel E. Burgard, MSLIS Executive Director, Gibson D. Lewis Health Science Library Director, Regional Medical Library, South Central Region, National Network of Libraries of Medicine University of North Texas Health Science Center Fort Worth, TX daniel.burgard@unthsc.edu 817-735-2589