Writing a Design Brief Presentation Name Course Name Unit # – Lesson #.# – Lesson Name Writing a Design Brief Introduction to Engineering Design © 2012 Project Lead The Way, Inc.
A Design Brief is… A written plan that identifies a problem to be solved, its criteria, and its constraints. The design brief is used to encourage thinking of all aspects of a problem before attempting a solution. The design brief is complete during step 1 of the design process. “Define Problem”
Writing a Design Brief People are constantly surrounded by objects that compete for their attention. What were the designers thinking when they created these objects? What purposes do their creations serve, and what problems do they address? © 2012 Project Lead The Way, Inc.
contains cartoon images Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? made from plastic contains cartoon images movable multicolored © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
musical tones Question #1: What are the features of the product? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? musical tones © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
sequential alphabet wheel Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? sequential alphabet wheel © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
simple shapes wheel Question #1: What are the features of the product? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? simple shapes wheel © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
numbers Question #1: What are the features of the product? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? numbers © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
wheels Question #1: What are the features of the product? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? wheels © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
foldable rear legs Question #1: What are the features of the product? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? foldable rear legs © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
grab bar Question #1: What are the features of the product? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #1: What are the features of the product? grab bar © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Question #2: What purpose does the product serve? © 2012 Project Lead The Way, Inc.
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #2: What purpose does the product serve? An infant might use the toy as a learning / play center. The product also appears to convert into a walker, and might be used to help a toddler balance upright as he/she begins to walk. Therefore, the product may be a combination play center / walker. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Question #3: Children need to prepare for school. Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #3: What issues might the product address? Children need to prepare for school. Parents need toys to keep their children occupied. Children quickly outgrow their toys. Children need toys to help them develop their cognitive abilities and fine motor skills. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Question #4: What might the design brief look like? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Question #4: What might the design brief look like? © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Brief (6 parts) Client A person using the services of a professional person or organization. Who is making you do this design? Target Consumer Who is going to use the product and who is going to purchase the product. A lot of times they are the same Designer Who is making the design Problem Statement description of the issues that needs to be addressed. What problems will you be solving? Design Statement describes what the solution should do without describing how to solve the problem. describes what the solution should do without describing how to solve the problem (you don’t know how to solve the problem yet). Use action words. Constraints/Criteria Constraint limit to the design Criteria a principal, standard, or test the design must meet Project Lead The Way® Copyright 2006
Who was the Target Consumer? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Who might the Client be? A large toy manufacturer, such as Playskool®, Fisher-Price®, LeapFrog®, etc. Who was the Target Consumer? Obviously, a child is the end user, but a person (parent, family member, or family friend) considering the purchase of an educational toy for an infant or toddler would be the target consumer. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
The Client Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design The Client © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Target Consumer Often the target consumer and the client are one in the same. Since it is very difficult to know who the actual designer was, that portion has been omitted for this example. Note: © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Brief (6 parts) Client A person using the services of a professional person or organization. Who is making you do this design? Target Consumer Who is going to use the product and who is going to purchase the product. A lot of times they are the same Designer Who is making the design Problem Statement description of the issues that needs to be addressed. What problems will you be solving? Design Statement describes what the solution should do without describing how to solve the problem. describes what the solution should do without describing how to solve the problem (you don’t know how to solve the problem yet). Use action words. Constraints/Criteria Constraint limit to the design Criteria a principal, standard, or test the design must meet Project Lead The Way® Copyright 2006
Designer: name your own engineering firm
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Brief (6 parts) Client A person using the services of a professional person or organization. Who is making you do this design Target Consumer Who is going to use the product and who is going to purchase the product. A lot of times they are the same Designer Who is making the design Problem Statement description of the issues that needs to be addressed. What problems will you be solving? Design Statement describes what the solution should do without describing how to solve the problem. describes what the solution should do without describing how to solve the problem (you don’t know how to solve the problem yet). Use action words. Constraints/Criteria Constraint limit to the design Criteria a principal, standard, or test the design must meet Project Lead The Way® Copyright 2006
What could the Problem Statement have looked like? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What could the Problem Statement have looked like? Most parents expect their children to be able to walk, talk, sing, count, and recite the alphabet before entering elementary school. A growing expectation is that infants and toddlers will develop cognitive abilities and fine motor skills during the first three years of life. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Problem Statement Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Problem Statement © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Brief (6 parts) Client A person using the services of a professional person or organization. Who is making you do this design Target Consumer Who is going to use the product and who is going to purchase the product. A lot of times they are the same Designer Who is making the design Problem Statement description of the issues that needs to be addressed. What problems will you be solving? Design Statement describes what the solution should do without describing how to solve the problem. describes what the solution should do without describing how to solve the problem (you don’t know how to solve the problem yet). Use action words. Constraints/Criteria Constraint limit to the design Criteria a principal, standard, or test the design must meet Project Lead The Way® Copyright 2006
What could the Design Statement have looked like? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What could the Design Statement have looked like? Design, test, market, and mass produce a multifunction educational toy that is an infant activity center and a toddler walking aid. © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Design Statement Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Statement © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Design Brief (6 parts) Client A person using the services of a professional person or organization. Who is making you do this design Target Consumer Who is going to use the product and who is going to purchase the product. A lot of times they are the same Designer Who is making the design Problem Statement description of the issues that needs to be addressed. What problems will you be solving? Design Statement describes what the solution should do without describing how to solve the problem (you don’t know how to solve the problem yet). Use action words. Constraints/Criteria Constraint limit to the design Criteria a principal, standard, or test the design must meet Project Lead The Way® Copyright 2006
What might the constraints and criteria have been? Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design What might the constraints and criteria have been? Easy to assemble Visually stimulating to a child Contains multiple shapes, numbers, and letters Plays music Complies with all applicable health and safety codes Easy to clean Weighs less than 4 lb Retail price less than $20 Most parts are primarily injection moldings Have 4 or less months to give finish product to client © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006
Constraints Writing a Design Brief Introduction to Engineering Design Unit 3 – Lesson 3.4 – Product Improvement By Design Constraints © 2012 Project Lead The Way, Inc. Project Lead The Way® Copyright 2006