South Africa – a top developing and globally competitive nation INAUGURAL SOUTH AFRICAN COMPETETIVENESS FORUM A Brand South Africa Initiative 25 July 2013

AGENDA THE CRITICAL ROLE OF BRAND SOUTH AFRICA THE SA NATIONAL COMPETETIVENESS FORUM PARTNERSHIP OPPORTUNITIES 2/11

SA’S REPUTATION AND INTERNATIONAL IMAGE Board of Trustees Exec Mgmt. Marketing & Comms International Reputation Management Ops & Finance Project Mgmt. Stakeholder Mgmt. UK, USA, Brazil Africa & ME & Asia Established in August 2002 Reporting to Presidency through Board of Trustees – Ministry for Performance Monitoring & Evaluation Responsible for building South Africa’s Nation Brand reputation in order to improve the country’s global competiveness Creating a positive and compelling brand image for SA domestically and in the international investment community Content Hub Delivery Arm 3/11

BRAND SA MANADATE National Priorities GDP growth, job creation, poverty alleviation, social cohesion, National Vision for South Africa – Vision 2030 Desired impact Increased international competitiveness Improved international reputation Increased brand equity Vision South Africa acknowledged as a Top 20 Nation Brand and a Top 30 Nation in the WEF Global Competitiveness Index by 2020 International mandate To build South Africa’s Nation Brand reputation in order to improve South Africa’s global competitiveness Domestic mandate Build Pride & Patriotism amongst South Africans and contribute to social cohesion and nation brand ambassadorship 4/11

AGENDA THE CRITICAL ROLE OF BRAND SOUTH AFRICA THE SA NATIONAL COMPETITIVENESS FORUM PARTNERSHIP OPPORTUNITIES 5/11

SA’S COMPETITIVENESS AND REPUTATION Brand South Africa’s research tracks country performance in competitiveness and reputation The report – South Africa: a top developing and globally competitive nation compares South Africa to the performance of peer developing nations This research report reflects Brand South Africa’s strategic research into a rapidly changing global environment and serves as background to the concept of the SA Competitiveness Forum www.brandsouthafrica.com – Research & Analysis Page 6/11

INAUGURAL NATIONAL COMPETETIVENESS FORUM The Inaugural National Competitiveness Forum (SACF) is a strategic platform through which Brand South Africa intends to work with key government, business and civil-society stakeholders to identify competitive strengths, and weaknesses in the SA economy. The forum will be used to identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent. SA’ top government, business and civil society leaders will assemble to assess the state of the nation’s competitiveness, and explore pressing and emerging priorities. The forum brings together some of the most experienced and creative minds in the marketplace of goods, services, chief executive officers of leading companies, university presidents, labour leaders, and directors from the national laboratories. The SACF also will feature renowned thinkers and select government leaders with unique insights on the state of the country’s competitiveness. Concept Identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent Preparations for the SA Competitiveness Forum will take key long-term objectives identified in the National Development Plan into consideration. Furthermore, insights regarding South Africa’s performance in the key competitiveness and reputation studies will be utilised in the planning process 7/11

GUIDED BY THE NATIONAL DEVELOPMENT PLAN BREAKAWAY SESSION THEMES OBJECTIVE Education, Skills & Labour Products & Services Infrastructure Governance FDI Competitiveness OUTCOMES Identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent Recommendations & implementable action steps to enhance competitiveness Ministerial Debriefing & Final Analytical Report to Ministry of Performance Monitoring & Evaluation Decision and future plan for implementation – linked to NDP Thought leaders Academia Government officials Trade missions representatives Media representatives Business Associations Civil Society Corporates AUDIENCE 8/11

AGENDA PARTNERSHIP OPPORTUNITIES THE CRITICAL ROLE OF BRAND SOUTH AFRICA THE INAUGURAL SA NATIONAL COMPETETIVENESS FORUM PARTNERSHIP OPPORTUNITIES 9/11

How to get involved? Key milestones pre-forum: 30 August 2013 – Brand SA Research Reference Group, focused on programme input into session themes by stakeholders 19 September 2013 – Brand SA & University of Cape Town, Youth Dialogue on the NDP & input into themes of SA Competitiveness Forum Contact: Dr. Petrus de Kock, Research Manager, Brand SA petrusd@brandsouthafrica.com 10/11

THANK YOU 25 July 2013