Social Media for Business and Personal Success

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Presentation transcript:

Social Media for Business and Personal Success Lisa Klueppel Head of Social Media

First things first….protecting YOUR brand Take control of: 1) what the public will always see 2) your privacy settings - view as feature - who can search for/find you - limit audience of past posts 3) lists that can protect relationships 2

Protecting the corporate brand Level 1: Reviews Facebook, Yelp, Glassdoor, Google Business Pages Level 2: Listening Social listening tools: Hootsuite, Brandwatch, Sprinklr, radian6, Social Mention, rivalIQ, Sysomos, SproutSocial, etc.

Choosing the right platforms for the brand If you build it, they will come is truly a social media field of dreams. Audience demographics. Meaningful use. True connection.

Social media demographics http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Let’s get visual. Visual content is more than 40x more likely to get shared on social media than other types of content. (Source: HubSpot)

Insta-engagement Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite)

Size matters Pro Tip: Google “Facebook image dimensions” http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/ Pro Tip: It’s hip to be square! Take pictures in landscape for best rendering and cropping options.

Pay-to-play There are 50 million active small business Pages But only 2.5 million of those businesses pay to be ‘active advertisers’ Although 75% of brands will pay to promote posts (Source: Brandwatch) 5650 views $250 94616 views

Facebook Live Quick. Cheap. Authentic. Nemours Use cases

Measuring success Native Reporting Multi-channel Reporting Tools

Questions? #thanks