Analyzing and Evaluating an Advertisement

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Presentation transcript:

Analyzing and Evaluating an Advertisement Name: Saimah Latif ID: 201302870

Outline Background of the Advertisement The advertisement Persuasion Tactics Effectiveness Summary

Background of the advertisement The advertisement is about the Pantene company. Run time: 1:01 Displayed on the ninth of November in the Philippines Became viral after Sheryl Sandberg posted it on Facebook Meant to attract women

Advertisement

Persuasion tactics THE USE OF SENARIORS ( MAD WORLD –SONG )

effectiveness Attracted a huge number of viewers. you can’t tell it is for a hair brand… a typical TV commercial hair flip in the end , makes it effective.

Summary The commercial for a hair product, was meant to focus specifically on the woman who work. The use of different scenarios where women are judged differently then men made the advertisement effective However, the advertisement could be more effective if it focused more on the hair.