Colin Woss - Darcie Kuchcinski Olivia Brandow - Ryan Carroll

Class questions How many of you would like to travel someday? How many of you would rent a car as use for transportation? When renting a car how important to you is the price? How many of you would like to get paid while being on vacation/traveling?

How it works https://www.youtube.com/watch?v=eWIoT4kqpw4 Car rental company Those at the airport rent their vehicles out to other approved traveling members. Insured and Pre-Screened Members receive free benefits Lowest rental rates guaranteed, free insurance, free extras and no fees. It’s free to join! https://www.youtube.com/watch?v=eWIoT4kqpw4 FlightCar is a car rental company Lets people parking at the airport rent their vehicles out to other approved traveling members. Every rental is insured up to $1 million, and every renter is pre-screened. Members get free parking, a car wash, and get paid if their car is rented out. Approved members renting a FlightCar get the lowest rental rates guaranteed, with free insurance, free extras and no fees. It’s free to join!

Mission Statement “Flightcar was founded in 2012 with a simple mission: to reduce the number of cars sitting idle at airports by connecting travelers that need cars with those that need to park them. We’re building a vibrant sharing community enabling car owners and renters to save money, earn additional income and enjoy a friendlier, hassle-free travel experience.”

Interview Results 3o and younger 31 and older

Main Problems Marketing Participation

Marketing: Why a problem? Not as well known Lack of social media presence FlightCar vs. Enterprise Rent-A-Car Facebook likes: 19,192 vs. 350,609 https://www.youtube.com/watch?v=hNF_She1e78 Only video on their YouTube channel Relatively new business (2012 vs. 1957) Only located in large cities FlightCar is not as well known as other car rental companies FlightCar vs. Enterprise Rent-A-Car Facebook likes 19,192 vs. 350,609 FlightCar uses very little to no marketing. No major marketing campaigns No commercials, no internet video advertisements, no radio advertisements Lost in the clutter of marketing New business relatively compared to larger businesses (2012 vs. 1957) Only located in large cities (13) (Boston, Denver, Los Angeles, etc…)

Participation: Why a Problem? Amount of business is relatively lower than the amount of business of larger more well-known companies. Emotional attachment Sentimental value as well as actual value Trust issues Fear How many of you are willing to let your best friend drive your car? How many of you are willing to let a complete stranger drive your car? FlightCar has very low consumer participation Amount of business is relatively lower than the amount of business of larger more well-known companies. How many of you are willing to let your best friend drive your car? How many of you are willing to let a complete stranger drive your car? People have an emotional attachment to their vehicles Sentimental value as well as actual value (Price of car) Most people do not trust having their car driven by total strangers Fear of car theft, and damage

Marketing: solutions Social Media marketing Commercials Internet Ads Work with travel agencies High presence in airports. Kiosks with information located in the airports. Pamphlets, information, advertise, etc. FlightCar should focus more on social media marketing and advertising. Make a unique marketing campaign with a catchy tagline, and have it aired on television during prime hours. Incorporate the campaign in internet advertisements, as well as radio advertisements. Goal is to try to push through the clutter of marketing. The marketing campaign should incorporate a travel agency that FlightCar should team up with and do business with. (Example: Expedia) A major focus should be to have a high presence in airports. (None in the airport as of right now). Have kiosks with information located in the airports. Information pamphlets can be made available to answer the basic questions (Who, What, Where, When, Why)

Participation: solutions Incentives Customer rewards Not only will the car be washed and clean, but FlightCar could give it an inspection with an oil change, fluid top-off, tire rotation, etc… Increase of marketing would increase participation Add vandalism and theft under their insurance policy Keep customer loyalty Send incentives/information in the mail Loyalty programs FlightCar can use incentives in order to increase business and consumer participation FlightCar can create a customer rewards program giving loyal customers some sort of reward for using the service. Not only will the car be washed and clean, but FlightCar could give it an inspection with an oil change, fluid top-off, tire rotation, etc… The more FlightCar increases its marketing, the more business it will obtain. FlightCar could add vandalism and theft under their insurance policy FlightCar could access their customers in their reward program and make a mail list and send information pamphlets out listing positives about the service. This will keep customer loyalty.

Theories Time Poverty Time is money, money is time Self-Perception Self-Concept Theory Emotional Appeal Conformity Time Poverty When traveling, people want a smooth quick process and FlightCar tries to make traveling efficient. Time is money Self-Perception Once FlightCar can convince consumers of this new way to do car rentals, everyone will see the benefits and they will ultimately use the service. Self-Concept Theory With using FlightCar one can drive a car that their inner self would want to drive. For example if a person drives a non-luxury car, they can choose to rent and drive a luxury vehicle with FlightCar. Emotional Appeal People have a serious attachment to their car. If a person goes on vacation, if they will not leave their pet behind and unattended, they will not leave their vehicle behind and unattended. Conformity If more and more people use FlightCar and love it then other people will take notice and use the service too.