Innovative Commerce InComm Digital Solutions Best Practices

Best Practices for Promoting Digital Gift Cards Successful digital partners use the marketing strategies below to maximize digital gift card sales User Awareness Campaigns Promotions & Digital Offers Consumer Online Marketing Unique & Innovative Digital Card Designs Develop user awareness campaigns announcing the availability of digital gift cards Provide exclusive promotions offers tied to the purchase of a digital gift card Launch an “all points marketing” campaign for your digital gift card Provide inventive and fun digital card designs promoting gift giving seasons and occasions. 2 Confidential and Proprietary

Develop User Awareness Campaigns On Your Website By providing prominent website real estate for digital gift cards has provided sales lifts from 40% to 60%. Promoting digital gift cards on your website 3 Confidential and Proprietary

Develop User Awareness Campaigns using all mediums Inform through news letters, blogs, e-mail blasts, banner ads. and Social Media Facebook App loaded on first page of time line E-mail blast example 4 Confidential and Proprietary

Develop User Awareness Campaigns: Social Media Posting socially about digital gift cards experience a sales lift of 70%-120%. Wall Post: “Today is Administrative Assistant’s Day. Chip in with your team for a L&T gift card with our Groupcard app” Wall Post: “The VS Gift Card via Facebook. A no fail if it’s her birthday. A no-brainer if you forgot her birthday.” 5 Confidential and Proprietary

Exclusive Promotions & Offers Provide exclusive virtual offers tied to a digital purchase and see incremental sales growth between 80%-110%. Tips: Offer promotions digitally and for limited time only Keep promotional offers fresh and relevant to encourage repeat shoppers. Link online offer to in-store redemption to drive foot traffic to your stores 6 Confidential and Proprietary

Utilize All Online Marketing Use social media, search engine optimization and your loyalty programs to inform and educate about your digital gift card, promotions and group gifting ability Additional Marketing Efforts: Buy AdSpace on Facebook, Twitter and LinkedIn Work with your social media team to create sponsored stories Register key words with top search engines Market in your store Use your Loyalty/Rewards programs 7 Confidential and Proprietary

Unique and Innovative Digital Card Designs Provide relevant digital card designs based on season and occasion to maximize sales and encourage repeat shoppers 8 Confidential and Proprietary

Digital Card Promotion Case Study: Partner X launched their digital gc program and did not obtain the sales desired. See results below by using Incomm’s best practices… Results: Partner X implemented a User Awareness Campaign and utilized best practices instant 120% incremental sales lift. 9 Confidential and Proprietary

Digital Gift Card Marketing Best Practices Recap InComm values our partners and provides the marketing expertise to build and grow a successful digital gift card program for your brand. Key Takeaways: Create a User Awareness Campaign: Prominently display digital Card offering Promote Facebook gifting app on the first page of the timeline Participate in external marketing efforts: (i.e.. Facebook, Twitter) Communicate card offerings: (i.e. email blasts, message boards, gift reminders, etc.) Offer Exclusive Promotions with Card Purchases: Change frequently and communicate offers through website, Facebook, e- mail Online and Offline promotions to drive in-store traffic 10 Confidential and Proprietary