Proposal Strategies and Corporate Expectations April 7, 2017 Black Creek Community Collaborative

Know Why Companies Sponsor? Attracting customers to a brand Showing community responsibility or corporate social responsibility Entertaining key clients Targeting a particular demographic Talent management or motivating employees

Attracting Sponsorship Interest Show genuine interest in working with a sponsor that a ‘partnership’ will benefit both organizations Show a value-unique community investment/marketing opportunities to offer the sponsor

Tips to Attract Corporate Sponsors Know your influencing demographic Establish relationship Have a great sponsor proposal Promise deliverables Ask for what you want Find the right person to approach in the company Know the answers or find out honestly Always follow up Be brief Be flexible Be early

“The Ask” What is ‘your story’? Describe what your organization does Tailoring benefits to THE sponsor-value unique including technology communication Know your demographics-who is it that cares? Explain how you will measure success Ask for the dollars A professional document Use Appendix for support data/budget

Do Not’s Do not be last minute Do not “go around” the sponsorship manager Do not send trinkets and trash Do not leave presentation on USB stick/DVD No logo stickers No entitlement Please, no more plaques