Silver Screen Club 2017

Reaching A targeted older audience in the premium, relaxed environment of a picturehouse cinema

Picturehouse Silver screen club Over 55? Love cinema? Well, we know somewhere you might want to come… Picturehouse Silver Screenings are twice weekly cinema clubs, held at 20 sites across the country, showcasing the latest blockbusters and arthouse films at matinee times on weekdays. For a (free!) membership, over 55s can show up, get discounted tickets and enjoy free tea & coffee. Screenings enjoy increased foyer/bar area dwell time, and are much loved bytheir local communities – providing a premium, relaxing and familiar experience for those with more time on their hands. in London/South East

The Picturehouse audience Picturehouse customers are loyal, discerning, affluent and engaged. They place great trust in the Picturehouse brand to curate the best films, experiences and products for them. Customers come to Picturehouse because they know they’ll deliver incredible content in a luxurious, stylish environment. Truly, the perfect night out. Upmarket cinema… 68% ABC1s Even gender split. Grown up cinema… 42% aged 25-44 Big spenders… 15% over £75k HH income.

The opportunity

Silver screen club Reach upmarket cinema goers as they relax and enjoy a premium night out. Investment – 12 Months Asset OTS Estimate (£) Value ON SCREEN: 30” Brand Ad in reel. Adult AGP at all participating sites. Plus 10” co-branded ident introducing partnership.* 2,000,000 £223,400 ON SCREEN: Up to 4” brand copy running before Silver Screen showings. 250,000 £65,000 EXPERIENTIAL: Brand ownership of foyer and screen space during screenings 2 x roller banners, 2 x Counter Cards placed during screenings 290,000 £52,000 PRINT: Co branded DPS in PH Magazine (one per quarter) 600,000 £49,200 ONLINE: 1 x editorial email presenting partnership to database 112,500 £1,575 ONLINE: Co branded weekly presence in newsletter 5,400,000 £40,500 ONLINE: Run of site on MPU 2,900,000 £40,600 Total 11,592,500 472,315 Production & Delivery (includes one full copy change per quarter) n/a £27,000 net Media Investment Required – (inclusive of all production net costs*) £245,000 gross * DCM can produce this 10” ident at competitive cost for brands.

Thank you

Saturday Night at the Movies with Andrew Collins Cross Media Partnership Opportuntiy Saturday Night at the Movies with Andrew Collins Whether it’s original film soundtracks or classical music put to powerful effect on the big screen, Andrew Collins – film critic for Radio Times – invites you on a weekly journey through the finest film scores in Saturday Night at the Movies, every Saturday at 5pm. DCM has collaborated previously with Global’s Classic FM to offer brands the chance to increase the reach and number of touchpoints within the Silver Screen package. If preferable for a brand, we are more than willing to work together with Global on creating a DCM package.