COMMUNICATION DR MAMTA MALHOTRA PGGCG-42 FOR BCOM 3.

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Presentation transcript:

COMMUNICATION DR MAMTA MALHOTRA PGGCG-42 FOR BCOM 3

MEANING The imparting, conveying or exchange of ideas, knowledge and information between two or more persons. An effort to establish a “commonness” with someone. Getting a receiver and the sender “turned” together for a particular message.

CHARACTERISED BY- Involvement of at least two persons. Message is must. May be oral, written or gestural. Is a two way process. Primary purpose is to motivate response. May be formal or informal. Flows up and down and also side to side.

ELEMENTS Communicator Communicatee Message Communication channel Response or feedback

PROCESS

WHY IMPORTANT Basis of decision-making and planning. Smooth and efficient working of and organisation. Facilitates co-ordination. Increase managerial efficiency. Promotes co-operation and industrial peace. Helps in establishing effective leadership.

Contd…. Motivation and morale. Increase managerial capacity. Effective control. Job satisfaction. Democratic management. Increase productivity & reduces cost. Public relations.

METHODS On the basis of organisational structure-Formal or informal. On the basis of flow or direction- Downward, upward, horizontal or lateral or sideward, diagonal, interactive. On the basis of methods or media used-Written, oral, gestural or non-verbal communication.

PRINCIPLES Clarity and completeness Consistency Time Attention Informality Politeness Co-ordination

Contd… Continuity Environmental factors Follow-up Correlation between action and communication.

BARRIERS Physical barriers Personal barriers Semantic or language Status Organisational structure Inadequate attention Premature evaluation

Contd… Emotional attitude Resistance to change Barriers due to lack of mutual trust.

OVERCOMING BARRIERS Clarity and completeness Proper language Sound organisation structure Orientation of employees Empathic listening and avoid premature evaluation Motivation and mutual confidence

Contd… Consistent behaviour Use of grapevine Feedback Gestures and tone.

CONCLUDING GOOD COMMUNICATION MEANS GOOD BUSINESS