THE INTERNATIONAL INDIAN MONITOR TM A GUIDE TO HOW OUR LISTENER IS IMPACTED BY YOUR BRAND IN THE 3 LARGEST CONSUMPTION MARKETS. DELHI. MUMBAI. BANGALORE

INTERNATIONAL INDIANS THE INTERNATIONAL INDIAN MONITOR Radio one is the only international radio network in India that super engages 25 million upscale educated Indians both on air and on social media An audience we like to call INTERNATIONAL INDIANS

OUR AUDIENCE International Indians are India’s most influential consuming class The buy what they think is the best. They influence choices of those around them We created the International Indian MonitorTM to help your brand understand its ‘share of preference’ in this valuable audience

International Indian MonitorTM compiled How is the International Indian MonitorTM compiled We asked our listeners to advise our on air hosts on what “brand choice” to make through on-air questions and then their responses were directed to our social media pages We have over 1.3 Million fans on our social media pages in Delhi. Mumbai .Bangalore ! Listener response has been outstanding because our listeners : A ) LOVE our hosts and genuinely want to help them decide on brand choices! B) Our listeners are always super engaged with the content on our stations on air and online and consume such an exercise as ‘content’ and not ‘commercial’

Let us see how our listeners , your buyers reacted to simple questions by us

EDITION 1 : TELECOM BRANDS INTERNATIONAL INDIAN MONITOR EDITION 1 : TELECOM BRANDS The 2 questions that OUR HOSTS asked Can you help me decide ? 1. Which telephone service provider should I choose? Airtel, Vodafone, Idea or switch to Jio ? 2. Which handset should I buy? VIVO , OPPO or GIONEE Share of Preference data and insights will help your brand decide how innovative it needs to be with our audience, your buyer

OUR POPULAR HOSTS IN 3 CITIES WHO ASKED LISTENERS FOR BRAND ADVICE HRISHIKAY MUMBAI ERICA MUMBAI KAY BANGALORE CHRIS DELHI PRIYANKA BANGALORE MELBIN DELHI

RESPONSE ANALYTICS Cumulative reach 1,99,095 across 3 markets Total engagement rate 19.65% average 3 markets Total likes & total comments 39,139 across 3 markets Such high figures demonstrate that our listener, your buyer are highly engaged by the category and your brand AND THEY LISTEN TO 94.3 RADIO ONE !

BRAND PREFERENCE SCORE OUT OF 100 TELECOM SERVICE PROVIDER BRAND PREFERENCE ON DATA BROWSING EXPERIENCE OVERALL BRAND PREFERENCE SCORE Jio : 40 Airtel : 35 Vodafone : 19 Jio: 55 Airtel : 24 Vodafone : 15 JIO NEEDS TO KEEP BUILDING BRAND MOMENTUM IN THIS AUDIENCE AIRTEL AND VODAFONE NEED TO STRENGHTEN PERCEPTION AND “EXPERIENCE” IN THIS AUDIENCE

BRAND PREFERENCE SCORE BRAND PREFERENCE DATA PRICE Jio : 58 Airtel : 23 Vodafone : 13 BRAND PREFERENCE CALL RATES Jio : 52 Airtel : 24 Vodafone : 16 ANNOUNCEMENT OF SPECIAL PRICING SCHEMES CRITICAL FOR AIRTEL AND VODAFONE JIO NEEDS TO REINFORCE VALUE POST THE FREE PRICING PERIOD OPPORTUNITY IN CREATING A STRONG CUSTOMER SERVICE BRAND BRAND PREFERENCE AFTER SALES SERVICE Jio : 51 Airtel : 24 Vodafone : 17

BRAND PREFERENCE SCORE OUT OF 100 TELECOM HANDSET BRAND BRAND PREFERENCE ON OS Oppo : 22 Vivo : 49 Gionee : 29 BRAND PREFERENCE CAMERA QUALITY Oppo: 27 Vivo : 56 Gionee : 17 OPPO AND GIONEE NEED TO BUILD ON CAMERA FEATURE AND OS IN THIS AUDIENCE VIVO IS AHEAD ON BOTH THESE FEATURES IN THIS AUDIENCE. RADIO ONE LISTENERS ARE STRONG INFLUENCERS OF THIS BRAND

BRAND PREFERENCE SCORE BRAND PREFERENCE ON BATTERY LIFE Oppo : 21 Vivo : 54 Gionee : 25 BRAND PREFERENCE ON LOOKS Oppo : 25 Vivo : 45 Gionee : 30 OPPO AND GIONEE NEED TO BUILD PERCEPTION ON BATTERY LIFE OPPO AND GIONEE NEED TO ENHANCE COMMUNICATION ON LOOKS VIVO AGAIN HAS STRONG ENDORSERS IN THE 94.3 RADIO ONE LISTENER BASE

BRAND PREFERENCE SCORE BRAND PREFERENCE FOR MUSIC Oppo : 22 Vivo : 55 Gionee : 20 BRAND PREFERENCE ON PRICE Oppo : 21 Vivo : 58 Gionee : 21 VIVO IS AHEAD ON MUSIC QUALITY IN THIS AUDIENCE AND BOTH OPPO AND GIONEE NEED TO STRENGTHEN PERCEPTION ON MUSIC QUALITY. VIVO SCORES HIGHER ON PRICE PERCEPTION IN THE 94.3 RADIO ONE LISTENER BASE

Airtel/Vodafone/Idea INTERNATIONAL INDIAN MONITOR INFERENCES Airtel/Vodafone/Idea Jio NETWORK LEGACY BRAND KEY STRENGTH HOWEVER SEEN AS EXPENSIVE NOW JIO NEEDS TO MAKE THE PROMISE OF FUTURE TECHNOLOGY AND STAY AHEAD ON THIS FRONT. 5G COMING SOON! APPS WELL ESTABLISHED. CREATING ‘TYPE OF AUDIENCE’ DIFFERENTIATOR IS AN OPPORTUNITY JIO NEEDS TO MOVE FROM BEING A ‘SECONDARY SIM’ TO THE :PRIMARY SIM” JIO NEEDS TO BUILD CONSUMER BRAND CONNECT AND NOT JUST RELY ON PRICING CONNECT

INTERNATIONAL INDIAN MONITOR INFERENCES VIVO OPPO AND GIONEE VIVO DOING WELL IN THIS AUDIENCE AND NEEDS TO KEEP THE MOMENTUM UP OPPO AND GIONEE NEED TO ENGAGE CUSTOMERS MORE. PEOPLE ARE AWARE OF THE BRAND BUT NOT CONVINCED ABOUT THE PRODUCT FEATURES AS MUCH AS VIVO BUILDING TESTIMONIALS ON FEATURES WILL CONTINUE TO IMPROVE BRAND ACCEPTANCE IN THIS AUDIENCE TELEVISION CLUTTER CONFUSING THE CUSTOMER ON BRANDS. NO MENTION OF BRAND CELEBRITY ENDORSERS ANYWHERE

PLEASE VISIT OUR FACBEOOK PAGES TO ANALYSE RESPONSES FURTHER TELECOM SERVICE BRAND RESPONSE TELECOM HANDSET BRAND RESPONSE RADIO ONE DEL RADIO ONE DEL RADIO ONE MUM RADIO ONE MUM Click on any button RADIO ONE BLR RADIO ONE BLR

CONCLUSION The International Indian monitor has shown you micro insights on how to improve your share of preference in the 94.3 Radio One Audience – THE INTERNATIONAL INDIAN 25 Million Upscale Indians who are India’s most influential consuming class

INTERNATIONAL INDIAN AUDIENCE CONCLUSION Please contact us at innovations@radioone.in and we will be glad to to help you improve your share of brand preference in the INTERNATIONAL INDIAN AUDIENCE