Company profile 2016 Magyarországi forgalmazó: BelTrend Kft., 2040 Budaörs, Kinizsi u. 26., 11. épület Tel.: +36-23-232-723 – Web: www.beltrend.hu – E-mail: info@beltrend.hu

Our MISSION OUR LUXURY AND LIFESTYLE BRANDS PROVIDE ENRICHING EXPERIENCES FOR OUR CUSTOMERS AND THEIR GUESTS Our core is our hotel cosmetics expertise. We are the experts and visionaries of hotel cosmetics. Our portfolio of products and services addresses the real needs and individual desires of our customer. Our company’s entire value chain is focused on being a single-source provider for hoteliers. Our customers feel at ease with us and know that they are in good hands. 2

Our unique proposition Outstanding service and industry knowledge based on >35 years experience Strong portfolio of Luxury & Lifestyle Brands … Strong ecological footprint Customized solutions for every hotel category ADA GROUP Hotel cosmetics expert Leading dispenser expert Worldwide leader with outstanding service and presence European quality supplier with own production in Czech & Germany

From founders to market leader with a strong positioning today

From founders to market leader with a strong positioning today

Ardian and the management team – a strong partnership Founded in 1996 Offices in Paris, Frankfurt, Jersey, London, Milan, NY, Beijing, Singapore & Zurich 330 employees & 302 investors Fonds volume administered: >50 billion USD; 130 companies in the direct portfolio Formerly part of the AXA group, Ardian gained independence in 2013 52% of the shares are owned directly by the management, AXA is minority shareholder Expectations of this business relationship: Strengthening ADA‘s position in the European and Asian markets International growth Add-on acquisition

3 market leaders join forces in 2015

A world-wide leading portfolio of luxury & lifestyle brands Luxury Brands Lifestyle Brands Green Wellness Care

Luxury portfolio

Lifestyle portfolio

Boasting over 35 years of dispensing expertise with more than 1 Boasting over 35 years of dispensing expertise with more than 1.6 million holders installed ® Advantages Worldwide appreciated systems Easy handling + Simple installation + attractive design More than 1.6 million holders installed in the market today

Customized projects

A worldwide leader with over 50 sales representatives 13 sales & distribution subsidiaries

Strong European coverage

To serve over 20,000 prestigious customers in more than 50 countries

With extensive manufacturing & logistic capabilities

Highlighting 2 European quality state of the art owned technology parks European quality manufacturer, with two own production sites in Germany and Czech Republic Own blow-moulding of bottles High automation level with high speed dispenser, bottle and tube filling lines Production according to GMP (Good Manufacturing Practices) In-house R&D ISO 9001 ISO 14001 ECOCERT and Flocert certified

..boasting a revenue of close to €100 mio in 2015 2015 joint revenue breakdown by region Total: € 99.5 Mio.

As we prepare for the future - OUR VISION WE SET WORLD-WIDE STANDARDS FOR SUPERIOR HOTEL COSMETICS We are expanding our leading market position among 3 to 5 star hotels in Europe as well as the Middle East. We have established ourselves as a relevant player for the 4 to 5 star hotels in North America and based on our established key accounting we are gaining market share there as well as in Asia. Our goal is to become the first choice for branded hotel cosmetics worldwide.

Company profile 2016