Galveston Park Board of Trustees

Popular Networks & Shows: Nearly half of travel consumers watch 5+ hours of cable TV a week and 66% spend 5+ hours online! Travel Consumer 52% 66% 62% male married A 25-54 73% HHI >$50K 52% prefer domestic travel 84% use search sites 50% have seen or heard an ad that led them to take action. 77% more likely to read a blog every day 78% own a smartphone 75% more likely to own a tablet Popular Networks & Shows: Bates Motel Naked and Afraid Trip Flip Property Brothers Suits Food Network Star Source: Local Account Intelligence Report: Travel Planning Clients." AdMall. n.d. Dallas Fort Worth 2016; Nielsen Scarborough USA+ 2015 Release 2 (Aug 2014 - Oct 2015); Base: Adults 18+; Target: Professional services used by HHLD past 12 months. Extrapolated by Prime Lingo; Mintel Group LTD. All Rights Reserved, Travel Booking US May 2016

Impressions Served Within TV Everywhere App2 Ads Everywhere Drive brand awareness beyond traditional TV across all viewing platforms Dynamically insert your message on Live Cable Programming, Video On Demand and Network Apps Greater reach for your marketing mix by extending your message beyond the traditional linear spot both in and out of the home Capture both live and on-demand audiences as they watch their favorite entertainment, sports and news content Reach engaged, affluent audiences including millennials and early-adopters with content they chose to access Increase brand impact and retention with multi-screen messaging across seven viewing platforms Create a personalized, relevant viewing experience with our all-new Spectrum TV app, featuring full-episode programming on premium and Emmy Award-winning networks Messaging placed on Advanced TV platforms results in higher click-through rates, increases in brand favorability, and lift in intent to purchase 1 Impressions Served Within TV Everywhere App2 Desktop/Laptop (PC) 14% SmartTV (Samsung) 1% iOS/Andriod 26% XBox 7% 50% Roku Sources: 1. Brightline IQ™ database/UXTV™ data for connected TVs, Pointroll, Millward Brown Digital; 2. TWCM Internal Data; Everstream Report One; Q4 2016.

Ads Everywhere Live & VOD Insertion Networks, Apps and Websites Reach your target audience across screens at home and on the go. Live Programming Networks (TV Everywhere App & Watch ESPN) TV Everywhere App & Website connects your message to consumers in-home across premium live content. 59 58 Networks with on Demand Programming with Spectrum Reach, AT&T/DirecTV Third-Party Apps Extend your reach even further with partnerships across AT&T/DirecTV subscribers VOD (STB) Enabled Networks Engage with consumers watching their favorite shows On Demand on Premium Networks in their homes. 53 Platforms to Watch Premium Programming Connect with customers in and out of home across TV, PC, iOS, Android, Xbox, Samsung SmartTVs, and Roku. 7

Ads Everywhere Inventory Buckets Reach your audience across 50+ top networks Men & Sports Women & Entertainment News & Business 2015 Doublebase GfK MRI weighted to Population – “Male and Female Internet subscribers Watched a downloaded or streamed TV program or Watched live television on smartphone or tablet”

Digital Addressability Proprietary digital targeting with higher accuracy Digital Addressability blends Spectrum Reach’s first-party data with leading third-party data providers to connect you with the most valuable consumers to your business, where they live. Power your media campaign with Spectrum Reach’s proprietary household demographic data infused with best-in-class third-party data for a complete data-driven solution Increase reach & frequency leverage your message across all screens and amplify your presence by aligning your campaign to the same cable TV consumer online Combine the targeting capabilities of direct marketing with the interactivity and immediacy of online advertising Target a higher quality audience cable consumers are more affluent, digitally savvy and educated Easy to Plan, Easy to Buy, Easy to Execute Our digital and video experts know you and your business and can create display and video campaigns that eliminate waste and target your desired audience more effectively Reduced fraud and invalid traffic Spectrum Reach monitors for fraudulent activity to ensure you are reaching real humans and not bots We can help you drive purchase intent by identifying and reaching real in-market consumers with precise accuracy in three simple steps: Step 1 Step 2 Step 3 Identify your target audience, anonymously within cable households. Select high-quality third-party data that is layered with first-party geographic data. Secure inventory to reach your target audience within cable households and traffic ads to premium websites.

Digital Addressability Targeting Options Targeting begins with first reaching your online audience based upon where they are and how they spend their time online Geographic Targeting A direct connection to your online target. Delivered with precise accuracy to cable subscribers, your message will reach the right eyeballs with greater efficiency DMA TV Zone Zip code* Interest Targeting Automotive Business Dating Education Entertainment/Food Family Fashion Finance Gadget/Technology Gaming Green Health Demo Targeting Teen Male Female Age 18-24 Age 24-34 Age 35-54 Age 55+ Low HHI Mid HHI $60K-$150K HHI >$150K African American Asian Hispanic Home Owners HR/Recruiters Jobs News Pets Political Real Estate Retail Sports Travel Weather Wedding Married No Children Married w/Children Single Arts & Entertainment Home & Garden Renter Registered Voters (Add $3 for data) Specific Interests *Inventory check required for Zip code and Radius targeting

Galveston Park Board of Trustees Digital Options Impressions Gross Cost Targeting Option 1 100,000 Ads E OR 300,000 Dig A Pre-Roll $4,000 Travel Intenders with Mid or High Income Option 2 200,000 Ads E 600,000 Dig A Pre-Roll $8,000 Option 3 AND $12,000 *Proposal is subject to availability. Impressions are not guaranteed or reserved until Insertion Order is received The best team for your business: Account Executive Michael Crow Local Sales Manager John Pedevilla Account Planner Loan Nguyen Client Name Date Client Signature