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NATURE AND SIGNIFICANCE OF MARKETING ETHICS FRAMEWORK LO1 Ethics Laws Ethical-Legal Continuum Ethical-Illegal Ethical-Legal Unethical-Illegal Unethical-Legal Current Perceptions of Ethical Behavior 4-2

FIGURE 4-1 Four ways to classify marketing decisions according to ethical and legal relationships 4-3

ETHICAL MARKETING BEHAVIOR SOCIETAL CULTURE AND NORMS LO2 Culture Societal Moral Standards Are Relative Affect Ethical and Legal Relationships 4-4

FIGURE 4-2 A framework for understanding ethical behavior 4-5

ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES LO2 Business Cultures Ethics of Exchange Caveat Emptor Consumer Bill of Rights (1962) U.S. Consumer Product Safety Commission Federal Trade Commission (FTC) 4-6

ETHICAL MARKETING BEHAVIOR BUSINESS CULTURE AND INDUSTRY PRACTICES LO2 Ethics of Competition Economic Espionage Bribes and Kickbacks Corruption Perceptions Index 4-7

MAKING RESPONSIBLE DECISIONS Corporate Conscience in the Cola War 4-8

ETHICAL MARKETING BEHAVIOR CORPORATE CULTURE AND EXPECTATIONS LO2 Corporate Culture Code of Ethics Ethical Behavior of Top Management and Co-Workers Whistle-Blowers 4-9

ETHICAL MARKETING BEHAVIOR PERSONAL MORAL PHILOSOPHY AND ETHICS Moral Idealism Utilitarianism 4-10

SOCIAL RESPONSIBILITY IN MARKETING CONCEPTS OF SOCIAL RESPONSIBILITY LO3 Social Responsibility Profit Responsibility Stakeholder Responsibility 4-11

FIGURE 4-4 Three concepts of social responsibility 4-12

SOCIAL RESPONSIBILITY IN MARKETING THE SOCIAL AUDIT LO3 Social Audit Sustainable Development 4-13