ASMI Retail Program April-Early June In-store Sockeye Demo Program

Sockeye Demo Program Requirements as per ASMI: Must be product of Alaska and called out as such. Can be used to promote; frozen portions, fillets (refreshed) and H&G if appropriate ASMI BOD would like it to be identified as coming from a Responsibly Managed Fishery Use of the ASMI logo Promotional tactics will be In store Demos of Alaska Sockeye Salmon Proof of performance required: Pictures of Demos, samples of ads, distribution numbers and as well lbs. purchased and pounds sold.

Sockeye Demo Program Participating Retail Chains Earth Fare Giant Eagle Haggen Harris Teeter Hy-Vee Kroger Lunds/Byerly’s Publix Schnuck’s Whole Foods Representing 4454 stores 4717 Total Demos Avg. Cost Per Demo: $58.68 Total Commitment as of 4/30/2015: $276,775 *Waiting for additional retail/division commitments

Sockeye Demo Program Thank You!