Communications Overview COLLEGE OF EDUCATION Melanie Kieve Public Information Director Office of Communications and Public Relations Division of Collaborative Academic Services College of Education College of Behavioral, Social and Health Sciences

ABOUT OUR OFFICE WHO WE ARE Office of Communications and Public Relations Part of the Division of Collaborative Academic Services, serving the College of Education and College of Behavioral, Social and Health Sciences Staff Melanie Kieve, Public Information Director Michael Staton, Public Information Coordinator (areas of focus: news releases, social media) Tim Whims, Public Information Coordinator (areas of focus: website management, multimedia projects) Mission Showcase excellence Inspire stakeholders Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 2

ABOUT OUR OFFICE WHAT WE DO HOW WE DO IT News and feature writing Publications and collateral materials E-communication Advertising Social media Photos and video development Alumni and development communication support Website development and editing Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. HOW WE DO IT Develop and execute projects Partner with university communicators Offer advice and counsel 3

COMMUNICATION TOOLS SOCIAL MEDIA College of Education Social Media Channels twitter.com/ClemsonCofEd facebook.com/ClemsonCofEd instagram.com/ClemsonCofEd How You Can Help Friend and follow us. Share our social media content with your networks. Follow Dean Petersen on Twitter: twitter.com/1DeanPetersen. Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 4

COMMUNICATION TOOLS NEWS STORIES Focus: news that supports ClemsonForward: Research Engagement Academic Core Find our stories: newsstand.clemson.edu/category/colleges/education-colleges/ or www.clemson.edu/education Goal: share news that demonstrates impact, showcases our mission, engages important constituencies, illustrates Clemson’s land-grant mission, and shows our global reach Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 5

COMMUNICATION TOOLS WEBSITE Our office partners with College of Education staff member Leslie Winkler to manage the College of Education website. The site went through total revamping earlier this year in advance of the Clemson academic reorganization. Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 6

MARKETING/ADVERTISING COMMUNICATION TOOLS MARKETING/ADVERTISING Partnering with Converge Consulting to engage pilot enrollment marketing project with four graduate programs Seeking advertising opportunities with statewide organizations such as the S.C. Education Association Working with Academic Advising Center on creation of collateral materials and giveaways to be distributed at Clemson admissions events Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 7

COMMUNICATION TOOLS E-NEWSLETTERS Sent out six times per year Features top stories, as well as information about upcoming events Engaging intentional effort to share with statewide educational stakeholders and U.S. News ranking influencers Plans include incorporation of alumni and donor features Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 8

SHARE INFORMATION THAT OUR GOAL SHARE INFORMATION THAT Showcases our excellence Inspires people to join/support our work (students, alumni, donors, granting agencies, university and state decision-makers, educational stakeholders, etc.) CONTACT ME Melanie Kieve – mkieve@clemson.edu, 864-656-1051 Editorial Guidelines on Bullets: 1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods are required at the end of entries unless at least one entry is a complete sentence, in which case a period is necessary at the end of each entry. Example: A university can be judged by three measures: · The quality of its students · The quality of it faculty · The quality of its infrastructure 2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons (if individual items contain commas) are used to separate each item, and the last item ends with a period. Note that the introductory clause does not end with a colon. Example: A university can be judged by · the quality of its students, · the quality of its faculty, · the quality of its infrastructure. 3. Avoid mixing sentence and nonsentence items in a bulleted list. 9