The new trends of the practical books and readers in Korea Yunmi Bae, Hanbit Media

The editor who you are with Edited books in the areas of IT/Computers, Business, Self-Help, and English Education Has worked at Hanbit Media for 6 years Published lots of practical books MS Office program guides Adobe graphic manual books Social media books, etc.

Hanbit Media I’m working at Hanbit Media Publishing Group Deals with a variety of genres Has launched various brands Hanbit Media Hanbit Life Hanbit Biz Hanbit Academy

Genres Hanbit Media publishes in IT/Computers Parenting Business Hobbies & Home Self-Help Travel Children’s Education

The main readers of the our books IT/Computers for office workers and designers to be skillful Parenting for people in 30’s who let their kids do what they want Hobbies & Home for people who enjoy their hobbies alone and spend some time on making things at home

Why readers are interested in Being skillful office workers and designers DIY lifestyle Spending time alone at home

The trends of Korea 2016 According to the survey “The tends of Korea in 2016” of Macromill Embrain, the research company, in Nov. 2015 Surveyed 2000 men and women Quoted the articles from the press of Hankyung and Kyunghyang

The trends of Korea 2016 Felt socially insecure Invested on themselves Stayed home more often and longer Considered houses as a special place Doing hobbies alone like playing instruments, drawing & coloring, and assembling blocks Cooking Decorating the house

The books readers want to read Suggested a new lifestyle Lead readers friendly and kindly to do something by themselves Considered as entertainment tools

The books readers want to read The topics of the some books would be decided by the new trends and readers. Readers would change like the trends.

The books readers want to read According to the statistical data of Kyobo Bookstore in Nov. 2015 10 years ago, women in 20’s had the biggest buying power in Korean book market. Now women in 40’s have the biggest buying power. People in 20’s don’t spend much money on buying books compared to people in 30’s.

What we need to publish Considered the new trends and readers Wondered about more things Who leads the trends? Does age really matter when we target the readers of our books? Who would be willing to buy the practical books? What for?

What we need to publish And then… Please share the ideas of the new practical books and the book trends of your countries.