Perfect Planning Group

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Presentation transcript:

Perfect Planning Group Creative Sales Perfect Planning Group

Our Sales Strategy Builds corporate identity Promotes company and events through sales materials Brochures Event catalogs Presentations

Sales Kits Tool for making initial client contact Guide for account executive Provides client with material to make an informed decision

Sales Materials Business cards, letterheads, brochures, catalogs, presentation materials Uniformity shows organization Same logo on all materials Same paper Same typefaces

The Sales Brochure Promotes our company, clients, and events Similar to marketing brochure Creative headlines Attractive graphics Visual elements reflect corporate identity Motivates the client to learn more about the company and past events                                           

The Event Catalog Contains specific information about events Corporate Personal Contains event photographs May include prices and discount offers Can be used as a mailer to prospective clients Most effective to use as part of a presentation

Making the Presentation Use sales video, with clips of events Use sales materials to promote Venues Caterers Entertainers Leave behind premium items Samples of party favors All contain Occasions logo

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