Business Communication Foundations Chapter 1 Business Communication Foundations

Learning Objective 1 Why is business communication important to individuals and organizations?

Business Communication is Important to Enhance your self-esteem Become an effective employee Advance in your career Positively affect an organization’s success

Learning Objective 2 List and explain the goals of business communication.

Goals of Business Communication Receiver understanding – as the sender meant it to be understood Receiver response – receiver responds to the message Favorable relationship – establishes a strong business relationship Organizational goodwill – the receiver feels a good feeling toward the organization

Learning Objective 3 Describe the patterns of business communication.

Patterns of Business Communication Internal or external Formal or Informal Work related or personal

More Patterns of Business Communication Vertical (upward or downward) or horizontal Serial Network Grapevine

Learning Objective 4 Explain the communication process.

Communication Process The communication environment includes the sender, the message, the receiver, feedback, and communication barriers.

Learning Objective 5 Identify communication barriers and describe ways to remove them.

Communication Barriers Failure to use the you-viewpoint Word choice Punctuation, spelling, grammar, and sentence structure Appearance of the sender or the message

More Communication Barriers Environmental factors Type of message Receiver capability Listening

Remove Communication Barriers To remove communication barriers analyze the receiver and use the you-viewpoint in your messages.