Live on the Web Objectives Tactics Results Azure brings hugely popular TV music show to thousands of social media users Objectives HRT wanted to deepen engagement with fans of The Voice, an international music show Aimed to enable two- way social network communications with viewers Tactics With local partner SPAN implemented live streaming running on Azure Created exclusive new web channel Provided opportunity for social media interaction Results Provides exclusive content to fans of The Voice at any time Watched by 15,000 fans online Fans actively engaged with huge numbers of comments and page views CASE STUDY: Microsoft Azure platform enabled web streaming of the popular TV show, The Voice Photo Credit: https://www.facebook.com/HRTvijesti/ Link to Case Study: https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=24603 Customer: Croatian Radio and Television, public broadcasting company Website: http://www.hrt.hr/ Customer Size: Large (1,000 - 9,999 employees) Region: Croatia Industry: Media ＆ Cable Customer Profile: The Voice is one of the most successful international TV formats. At the beginning of 2015 it was broadcast for the first time on Croatian Radio and Television (HRT), a public broadcasting company. Summary: Croatian Radio and Television, with the support of local Microsoft partner SPAN, implemented a Microsoft Azure solution for media streaming of the popular show, The Voice. The Microsoft cloud platform provided the necessary flexibility and scalability to support growing numbers of simultaneous online viewers. Software and Services Microsoft Azure “We were able to provide exclusive content on our online platform to many fans; using practically any device and at any time.” — Tonja Stojanec, IT Manager, HRT
HRT, a Croatian radio and TV broadcaster, turns to Azure to live stream a popular music show and engage with fans on social media. CASE STUDY: Microsoft Azure platform enabled web streaming of the popular TV show, The Voice Photo Credit: https://www.facebook.com/HRTvijesti/ Link to Case Study: https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=24603 Customer: Croatian Radio and Television, public broadcasting company Website: http://www.hrt.hr/ Customer Size: Large (1,000 - 9,999 employees) Region: Croatia Industry: Media ＆ Cable Customer Profile: The Voice is one of the most successful international TV formats. At the beginning of 2015 it was broadcast for the first time on Croatian Radio and Television (HRT), a public broadcasting company. Summary: Croatian Radio and Television, with the support of local Microsoft partner SPAN, implemented a Microsoft Azure solution for media streaming of the popular show, The Voice. The Microsoft cloud platform provided the necessary flexibility and scalability to support growing numbers of simultaneous online viewers. Software and Services Microsoft Azure “We were able to provide exclusive content on our online platform to many fans; using practically any device and at any time.” — Tonja Stojanec, IT Manager, HRT