For Convention Centres Convention centres of canada Technology Update For Convention Centres Convention centres of canada 2012

AGENDA Social Media Hybrid Events Mobile Apps Nearfield Technology WiFi Update Convention Centre Technology Hub A Quick Look At The Competition

CONVERGENCE

Social Media Social Media is still largely focused on marketing activities How can social media Communities be managed by event organizers?

Social Media What’s new?

Hybrid Events Events which combine live & virtual components

Hybrid Events Hybrid events are coming of age – PCMA now offers Digital Event Strategist certification

of their overall Web Community strategy Mobile Apps Increasingly, event organizers will create their own Mobile Apps, as part of their overall Web Community strategy Conference Program Speaker Bio’s Exhibit Floor Plan Exhibitor List Sponsor Information Conference Photo Gallery Games & Activities Collaboration Conference Feedback Blogs, Twitter, Facebook

great opportunity exists for destination & venue based Mobile Apps… However… great opportunity exists for destination & venue based Mobile Apps… Jan 10, 2012: Google partners with Las Vegas Convention Center to provide indoor CES maps …goes Indoors

Augmented Reality (AR) Mobile Apps Augmented Reality (AR)

Near Field Technology Smartphone technology that enables information exchange by proximity or by camera

Near Field Technology Some applications: Point of Payment terminals Information downloads – floor plans, mobile apps CVB Augmented Reality downloads Conference Registration & Admission Control Continuing Education credits Simplified WiFi access & billing

WiFi Update Mobile Device traffic trends Mobile data traffic doubled in 2011, for the 4th year in a row Mobile data traffic will increase by a factor of 8x between 2011–2016 By 2016, 70% of mobile traffic will be video By 2011, there were 35 million tablets in use – each tablet creates 4x the traffic of a smartphone 94% of all tablet sessions use WiFi

WiFi Update WiFi demand trends More & more traffic is being off-loaded to cheap or free WiFi, due to escalating cellular costs Between device proliferation and off-loading, WiFi demand at Convention Centres will continue to increase exponentially

WiFi Update The WiFi Debate (IAEE survey, July 2011) Should attendees receive free WiFi? Event organizers = 90% 64% of venue managers & CVB’s thought event organizer expectations regarding WiFi cost were unreasonable 85% of venue managers considered staff education on WiFi a priority Venue Managers = 48%

WiFi Update The WiFi Debate Attendees do not differentiate between hotels, coffee shops, and Convention Centres Convention Centres have not done a good job of education Event Organizers feel trapped in the middle & resent this new cost Trend: more & more Convention Centres now offer free, limited WiFi

+ WiFi Update The WiFi Debate The Slippery Slope… Access speed demands will continue to escalate as usage evolves Free WiFi quality & customer experience does matter Higher demand + Higher Capital Cost Higher Operating Cost Declining revenue + Higher Expectations +

WiFi Update Solutions 1. Stand your ground and sell the WiFi value proposition 2. Improve staff education & long term WiFi (and IT) product strategy 3. Provide free low speed WiFi for delegates’ personal use in public areas 4. Find new revenue models to subsidize lost revenue & increased costs 5. WiFi to Go for peak demand situations

WiFi Update WiFi to Go Augments existing infrastructure Bandwidth vs Capacity Adds WAP’s to add Capacity Adds capacity in need areas Provides system management

WiFi Update WiFi to Go Augments existing infrastructure Bandwidth vs Capacity Adds WAP’s to add Capacity Adds capacity in need areas Provides system management

How do we stay ahead of the curve? Develop a Technology Strategy and revisit it annually Develop a Technology Value Proposition Develop new Technology Revenue Models

Convention Centre Technology Hub? Technology showcase Social Media monitors Stream live content NFC terminals to download your mobile map app & CVB app Microsoft Surface tables Like Starwood “Link” concept

The Competition Abu Dhabi Dubai

The Competition Bogota Madrid

The Competition Yingkou Dalian

The Competition Dadeng Chengdu Ras-el-Khaimah

For Convention Centres Convention centres of canada Technology Update For Convention Centres Convention centres of canada 2012