Business Development Manager Recruitment & Skills Centre John Gibson Business Development Manager Recruitment & Skills Centre Fort Kinnaird

“Differences & Similarities” Employer Engagement: “Differences & Similarities”

Context Unique Private/Public/Third Sector Partnership (Launched September 2013) Private Sector - Fort Kinnaird Management (British Land), Strong CSR. Provide Premises etc. Public Sector - Funding and in-kind contributions in line with Edinburgh’s Jobs Strategy* which supports a strong employer focus. Key partners are Capital City Partnership, City of Edinburgh Council plus East Lothian and Midlothian Councils, Department of Work & Pensions, Skills Development Scotland. Third Sector - Edinburgh Cyrenians act as the managing agent/host employer for the RSC.

Service Offer from RSC Developing and maintaining effective employer relations A Quality Recruitment Support Service enhanced by strong Social Media Presence Pre-employment Training to meet known and anticipated recruitment needs Jobseeker Support e.g. Application support, CVs, Online Applications, access to IT suite Talent Bank In-work Support In-work Development & Skills Focus e.g. Modern Apprenticeships Business-related Training e.g. First Aid, H&S Established links with Local Community through Locality Team and Local Schools engagement

Employer Engagement Strategy Vital part of the RSC‘s business Our model sets out how we engage with and support businesses Linked to our Annual Action plan: 3 elements The Strategy: e.g. review , map, identify, involve, build and integrate Employer Engagement: e.g. tailored support: Talent Bank /in Work support and a broader offer: JU4jobs visits with partners Quality of Service: e.g. strategy communicated to staff and all stakeholders to engage in implementation, capture information on a CRM and obtain client feedback I order to improve services

Credibility, Integrity and Knowledge Employer Engagement: what “traits” do we look for? Credibility, Integrity and Knowledge engage with and developing excellent business relationships effectively support businesses recruitment, training and business growth needs ensure an excellent quality service is offered to local employers, partners and stakeholders ability to develop a new business pipeline and promote the services of the Recruitment and Skills Centre to both new and existing clients identify and service current business needs and forecast and plan to meet future recruitment, training and growth needs of local employers involves close working with Joined Up for Jobs partners in the City to ensure an effective supply chain is in operation to meet labour market demand by visiting employers capture and document relevant labour market information and possess an in depth knowledge of the local area and its demographics 

Employers Views: What do they want? Survey 2016 Advertising & Branding Vacancies: 100% Training Accommodation: 100% Meeting Rooms for Interviews, Staff Meetings, etc.: 100% Talent Bank: 95% In Work Support: 90% Sifting Applications: 86% Pre-employment training, talks, store visits: 76% Ambassadorial support to Schools:48%

Employers Comments: 2016 Survey “Very impressed, have no problems, work hand in hand, also the team will move quickly to assist with any situation” “Very happy, fantastic service, well organised” “Support greatly appreciated with Christmas especially” “Fantastic service to have on site” “Really helpful unique service, use of RSC meeting rooms has increased for Scottish manager’s meetings, good service due to location and facilities provided” “Brilliant service and a great help throughout the year with recruitment” “Hi Kerry, just want to say thank you for all your help with recruiting my Xmas temps. It's a great service you give and nothing is any problem for you. Also thank you for all your help during my time at Card Factory and helping me personally getting a new job. Thank you, Maureen" 

Developments Going Forward Aim to Increase Demand and Supply Capacity to Support Economic Growth and Reduce Poverty: Demand Use the RSC model as an Exemplar Model to Support the Employer Engagement Infrastructure for the City Region Deal: Duplicate to fit elsewhere to meet growing recruitment demands e.g. Airport/West Edinburgh, City Centre, Fife, Borders etc. Use as a Pop-Up Recruitment Model to support one-off inward investment or growth opportunities/seasonal recruitment. Supply Increase Supply Capacity through targeted employability programmes, increased Labour Market awareness, on-line application support/information for providers/clients Develop Talent Bank Approach Develop greater interest amongst School Leavers for Retail/Hospitality/Leisure as a Career Choice Knowing what can be achieved when partnership pull together with common goals and objectives we aim to use the RSC model as an Exemplar – sum of the parts is greater than the whole Use leverage from Demand from Employers/Relationship Building to influence and provide opportunities for local citizens. – Craigmillar deprived area. Also known growth is expected at Fort K – next redevelopment stage – at least 50 jobs – prob more.

Numbers: Activity & Successes Ongoing Recruitment 2013 2017 Total to July 2017 Vacancies notified 812 1439 5375 Employers using RSC 53 166 594 Vacancies filled 380 821 2968 Jobseekers receiving pre-employment training 150 196 1181 Employers receiving in-work development training at RSC 34 400 902

Activity & Successes contd. Christmas Recruitment 2013 2016 Total over Period Vacancies notified 362 645 2056 Employers using the RSC for Christmas recruitment 35 56 170 Vacancies filled 381 503 1907 Number of people retained 130 212 869 Retention rate 34% 42% 45% Social Media Impact November 2014 November 2015 July 2017 Visits to the RSC website 1,349,571 4,940,375 Visitors to the RSC website 98,555 388,604 Facebook likes 1165 4075 5307

Summary Unique Private/Public/3rd Sector Partnership Benefits of a mature partnership with shared goals and mutually beneficial outcomes (‘Sum of the parts is greater than the whole’) Effective Partnership co-ordination from a Strategic Perspective (CCP) RSC is an Exemplar of Effective Employer Engagement RSC Model can be used to build the infrastructure for the City Region Deal Employer Engagement model Use the Talent bank model Ensure the Supply Chain is readied to meet the Employment Demands In-work support completes the journey and ‘seals the deal’.

Thanks for listening, any Questions?

Contact Details: johntgibson@rscfortkinnaird.co.uk