APM IGNITE Gamification

Introduction The technique of using game mechanics in non-game businesses to increase: Efficiency Customer loyalty Engagement.

Biggest Workplace trends Points Badges/Awards Recognition through Social Goals Leaderboards

redcritter

Increasing commercial awareness Early examples of gamification were based on rewarding points to people who share experiences on location-based platforms Such as Facebook’s "Place" feature, Foursquare, and Gowalla – competition very intense.

The Gamification encyclopaedia

Increasing commercial integration Integrated dashboard/cloud services:

SAP AG

pros Increases employee productivity Increases quality of work Improves employee morale Increases employee retention Creates an exciting work environment

cons Does it devalue work or focus? Should it be individual-based or team-based? Does it work for different roles or levels in the company? Risk of disenfranchising segments of the workforce

Reinforcement

Discussion, questions and outcomes: how can we apply this to the apm?

In your own time Driving User Behaviour with Game Dynamics and Behavioural Economics lecture at Stanford University: http://www.youtube.com/watch?v=MCfUFpZUk6s